The importance of corporate presentation in today’s marketplace

The immense speed at which everything related to technology moves makes us permanently attentive to the news that we must transfer to our company. But not everything changes so quickly, and there are things “from the past” that are still useful to us, such as a Corporate Presentation. Just as having a Facebook page or a viral video are elements of relatively recently, the Corporate Presentation is something that, in one way or another, has been done throughout the history of companies.

The corporate presentation was possibly first an oral speech that the businessman had studied and recited before his clients, and now it can be a super-worked video that we post on YouTube so that all our potential customers can see us. But currently, most times the presentation is a PowerPoint (or similar) that we send via email or, if they leave us, we present at the client’s offices.

Nowadays, the corporate presentation has left the large corporate offices and is everywhere, including customers can see it. In the design of the corporate presentation, everything must keep harmony. The corporate presentation must represent both the company and the product and create pleasant sensations in view of the consumer. Also, there are some elements to consider within the presentation.

For example:

Functional: that the information is timely and responds to the main that a client makes when taking the product in their hands.

Resistant: the transport of the products can damage the packaging and when placing them on a shelf if mistreated it is very likely that no one will buy it.

Aesthetic: we have said it before, but here we specify. The quality of the label should be high and should not be blurred or faded. The colors must be alive and harmonious, not divorcing the original brand.

Recognizable: that is, that its originality is such -following the above requirements-, that when a client sees it from afar, it quickly identifies it.

Quality: the corporate presentation and quality are intertwined. Well, if you have an excellent corporate presentation and poor quality, even if the customer purchases your product, it may not be true to the brand if the product has poor quality. The quality must never be inferior to what you present.

 The importance of a corporate presentation is that if we can make a presentation a powerful communication tool through visual content, an image aligned with the image of the company, we will reach our target audience and position ourselves within the market and the sector in an appropriate way in the different forums: in the sale, in congresses and conferences as well as in the internal communication of HR where many times we do not manage to arrive because the information is not read, so important for them.

Many companies are responsible for designing corporate presentations so that companies can increase their sales and increase their brand, in addition to allowing them to express their goals to the company.


Corporate explainer videos have the answer to everything

Corporate explainer videos have a suitable and undistinguished ability to market a product or even software that may result in boosting your company’s sales.

Some people are too lazy to read into a full documented speech about your product, therefore, a short-summarized video can do the hard work for them.

Explainer videos summarize the lengthy speech in a short and straightforward manner that will even stick in their minds rather than the lengthy speech.

Depending on what you want the video for; there are different ways of using corporate explainer videos.

If you need to use the explainer video to talk about s new product in the market or if you want to update the mass about a product that is already in the market.

You have to choose the best style and type of explainer video that you want to make the information that you want to pass effectively.

The 5 different types of videos that you can use may include:

Type of video Purpose
Benefits video Gives more information about your product/services
“How to” videos Explains specific topics in detail
Testimonial videos Live videos for credibility and trust building
Demo videos Explain deeply about products/services
FAQ videos Answers common questions

In queries about the best explainer video for industries, a business that is based on a personal brand or even a product, live videos are most suitable.

However, the main explainer video for the industry or company should combine both the live and animation video.

The best explainer video should include the following; a script, graphics, voice over, music, animation style and subtitles.

A script is the main part of the video since it pinpoints the burning issue of the client and tries to explain how the particular product being advertised is the solution to all the troubling issues of the client.

Graphics are chosen according to the targeted audience. It should be based on the things that they encounter in their day to day life experiences.

Voice overtone should be a reflection of what your brand is as per your website.

Just like the voice over, music should reflect your brand in order to bring out the best-fit emotions from the audiences about the product.

Animation styles should be free-flowing according to the seriousness of the business.

Subtitles depend on the medium of advertising; social media needs the subtitle

All you need to know about corporate presentation services

Companies expand their reach to their target market by incorporating new technology trends into their digital marketing strategies. Your company can do the same with the help of a presentation design service, but before telling you that you can do a presentation design service for you, you will know that you must have a good corporate video.

Corporate videos must have certain characteristics to capture the attention of the target and the general public:

A good argument-

Even if you only explain the operations of your company, it is better to have a good argument that has a clear and intense ending. People always prefer a story to a documentary, so concentrate on what your audience wants.


A good corporate video does not compromise the integrity of the company just for the sake of raising the level of entertainment. It is true that to capture viewers, the video must be creative and interesting, but being true to yourself is very important because it reflects the values of the company.


Providing an attractive and enduring video is not only a good marketing strategy but also a tactic that saves money. Professional videos make use of the best technology (especially for the resolution of images and sound) and have a good argument that can be used for a long time without denoting outdated or irrelevant.

Speed and relevance the corporate videos we make consider the attention time of the spectators who only want to be informed of the message of your company.

A corporate presentation services can offer you:

  • Design Creative corporate videos, even animated, and professional quality.
  • Project the image you want to reflect your target audience, highlighting the best of your corporate culture.
  • The best technology to achieve better results.
  • Planning the plot of your video based on what you want to project

The corporate video design service will guide the company in the realization of the corporate video, after all when an audiovisual service company deals with the production of video, both this and the company that demands the video must be clear to whom it is addressed.

The design service of the corporative presentation must know the target audience to make it the recipient of the commercial messages or products that the video will transmit

Every time we see more in social platforms a lot of video of companies. This marketing strategy has reached great importance in recent times. Video marketing is one of the most effective methods of the Internet.

From the appearance of YouTube to the exit of the market from other social networks such as Periscope or Vine, video and images have not stopped winning followers and engagement. Such is the case, which other social networks, such as Facebook, have not delayed in integrating the video into their functionalities.

So if you want to enjoy a cutting-edge corporate video, you just need to hire a presentation design service

5 Ways to Make Your Presentation Design More Expressive

Slideshows are so ingrained in the corporate culture, which is one of the first things we learn on the computer. But when you were learning to use PowerPoint, Prezi or SlideShare, did anyone really teach you the elements of an expressive slide? Or even, how to get creative ideas of striking presentation?
Designing a compelling and expressive presentation can be daunting, especially if you’re not a designer. Even, it is more difficult to design a presentation when it is for your startup, knowing, for example, that you will be entering the field of an investor, or you will be standing in a room in front of an important business meeting.
When there is a potential deal on the table, the pressure is on! In this tutorial, we will reveal five tips for designing impactful presentations. Discover how to create a better design for a corporate presentation. Read More

3 Predictions of presentations design will look like in 2019

A few days ago, we realized the trends of design and visual creativity that are expected for 2019 and we took on the task of looking for examples of them in an object that these days tend to be renewed very often: the presentation design
Used as a fundamental element of the image of a company or an image of a person, the presentations allow propping up the professional activities of the people, but their scope must go beyond. Read More

How is An Explainer Video Created?

PitchWorx is an explainer video company known for its stunning designs and years of experience in building brands and helping businesses succeed. If you are wondering how explainer videos are made, PitchWorx has the best answer for you!

Basically, there are several steps involved in the creation of animated explainer videos and these include the following:

  • Write a Killer Video Script

The backbone of every explainer videos is a good script. Besides, explainer videos are summarized videos on how your service, brand or product works. Your script should explain in a way that’s easy to understand. The difficult part is to keep your script as informative and brief as possible.

  • Select a Style for Animation

Picking a style for animation goes further than deciding on how you like your explainer videos to look. Choosing a style for animation may set for the perfect tone throughout your videos.

  • Make Your Animations

When compared to some animated videos, an explainer video tends to follow an approach. It revolves around the approach of the lesser, the better. When you are explaining products, brands or services, you like to project your information in a friendly, simple, and memorable way. Having different animations, jumping from every corner of your screen may be more damaging. It can also distract the viewers from your message. The golden rule is to keep animation fun, simple, and clever at the same time.

  • Record Voice Over

Once you have every animation in place, the next thing you should add is the music tracks and voiceover to your video. For those who want to add voice over, see to it that the quality of your work is professional. Whenever you are speaking, ensure that the script is read in a steady and clear manner. There is no point to add voiceover that can’t be interpreted.

Adding music may be a complicated task. Determine the best music track that compliments your business and the right song that will set the mood.

  • Share Explainer Video to Different Social Media Platforms

The primary purpose of creating an explainer video is to spread the word about your business. So, share it with everyone who matters the most. The most effective platforms are social media sites since many people are on social media these days. But, don’t forget to place your animated explainer video on your website. The power of video is so amazing that it tells a story in a captivating manner, which can help you, potential clients.

Your concept might be anything. Whether it’s for a product, new venture you are foraying into or something that is tough to explain to your audience, you can come up with the right kind of video. It should be corporate, inspirational, serious, engaging, and creative.

PitchWorx does not only create animated explainer videos. It is also an expert in branding, presentation design, and web or mobile app design. So, if you need services that will help you level up your brand or business, never hesitate to give PitchWorx a call!

Best Animation Companies for Your Business

There is a huge amount of options when video animation company services are required. Worldwide this industry has grown exponentially and in the same way, the companies that require their services.

The variety of options offered by a video animation company, or a video design company is only the result of the multiple and different requirements of the clients since not all the requests can be grouped in a specific area or topic.

This forced companies to focus on one or more specific activities aimed at offering this service with the highest quality.

To distinguish the best option when choosing a video animation company, it is important to identify what service the company needs, to which audience it will be oriented, and to search based on that a company that develops content in the area that is required, or better yet, that Be a specialist in the subject.

The important thing is that the variety and the growing market of these animation companies allow us to find the best option that adjusts to cost, quality of service and type of requirement.

There are animation companies that are in charge only of the production area, others of the design area and there are other much more versatile ones that are involved in all aspects.

In India, there are thousands of animation companies that evolve every day to achieve the best results in the area, because they have the best-trained professionals.

There are various animation companies in Delhi that reaffirm India as a powerhouse in the world of animation, whether for film, television or video games. Among the most famous companies are: Read More