We live in an age where social media presence is more important than being present in real-life social situations. It makes sense too because, in real life, you can’t choose certain attributes of your life; your looks, your family, the circumstances of your upbringing, etc.
In social media, though, you can be anything or anyone you want. You can customise your persona to your liking and be a better and improved version of yourself. The same applies to organizations, all over the world. A company’ social media image is of extreme importance. It matters, to businesses, how they come across to customers and the general public, in the larger online spectrum.
You can create a unique identity, a distinct virtual persona, with the help of social media, especially, social networking sites and applications. It’s no surprise then, that SMO (Social Media Optimisation), has become significant, for the better part of the last decade.
It’s impossible not to consider the public preference for user-generated content, third-party reviews, and consumer testimonials. It’s easier than ever, for the public, to assess and scrutinize, a company’s goods, services, and brand image, on social networking sites. Public opinion can make or break a brand and social media presents a potent outlet for this.
Social Media Optimisation efforts are related to Search Engine Optimisation (SEO). They both seek to make, brands they represent, relevant and increase their online visibility. Optimising will, ideally, involve increasing a brand’s ranking on search engines and social media websites.
SMO, also fulfills a dual responsibility, along with improved rankings, that of reputation management. Organisations are known to announce, denounce and inform, about their business decisions and actions, via. their social media platforms. It is important that they employ effective SMO strategies so that these proclamations don’t offend anyone or have any other negative connotations.
Typically, SMO strategies require you to post interesting content that will engage users like, blogs, visuals, illustrations, forum posts and any number of other attractive content. The absolute main objective of SMO is to build a brand’s image. Companies have social media profiles and accounts, like anyone else, and through them, they share content with the general public.
People who relate to or identify with the shared content start to ‘follow’ the brand’s various social media accounts and encourage other people to do that as well. This is actually the best way to increase brand loyalty. Companies can build great relationships with consumers, through SMO, while incorporating intelligent marketing techniques.
SMO is a powerful marketing and promotion tool. It is also an excellent channel for a brand’s CSR (Corporate Social Responsibility) campaigns. They can easily reach out and give back to society, through their social media platforms. Brands can make a social impact and generate positive emotions, in regards to their goods, services or solutions.
SMO has unlimited potential. Effective SMO has the power to create and maintain a company’s image and should only be managed by experienced and resourceful personnel, for maximum benefit, because it can make or break a company’s reputation.