7 Ways to make your presentation more expressive

Did you know corporate business presentations which are expressive are likely to receive more attention from clients than those which are overloaded with information? Well yes, it’s a fact. You probably must be wondering from where this expressive comes! Don’t worry we are here to help. Listed below are some easy to use tips to make your clients go head over heels for your service or product.

SHORT AND GOOD CONTENT

Let’s face it – Clients are not there to see how much content each of your slides hold. Rather they would be happy to know what is it that you offer them, how you work and how that work stand out from the rest of the presentation design companies. So, skip out the unnecessary information and focus on the services you offer.

APPROPRIATE TITLE

Supplement your content with an appropriate title. Keep the title short, usually between 1-3 words. Review it to see if it matches with your content. Remember within a few minutes you must explain everything the clients need to know. A good title, in that case could be of great help. It would help grab the attention and make them remember the point, that your slide makes.

MAKE YOUR FONT APPEALING

Proper use of fonts can make your presentation worth the attention of your client. Human mind tends to remember facts that are pleasing to the visual senses. So, choose your font wisely. Also, don’t forget that the size of the font in your laptop and the projector may vary slightly. Therefore, make sure that your font size is large enough so that the person at the other end of the room read it without any extra effort.

CONTRAST THE TEXT AND THE BACKGROUND

To make your slides easily readable, your text and the background should be highly contrasting. Sometimes best presentation designs tend to lose client’s attention just because of the inappropriate contrast. So, choose the best contrast that is visually appealing, impressive as well as that makes the slides compelling to read for the clients.

USE RELEVANT IMAGES

Say goodbye to those in-stock images! Instead, use professional quality images. Remember not to use cheesy images that would fetch negative impression. Multiple images in a single slide might take away all the focus to themselves. Therefore, try using single and relevant images. Many corporate presentation firms lose clients despite their good content. So, research images well on Google, buy them and use them. Some websites even provide free images. Utilize them to your advantage and you are done with a more professional looking presentation.

KEEP THINGS SIMPLE

In anxiety to impress their clients many business presentation firms use too much of everything. It makes the presentation cluttered. For example, colors look good but too much usage might turn a well-organized presentation into a blunder. So, best is to keep things simple. A clear font, a visible font size, a contrasting background, less numbering and bullets, a suitable template and there you go!

A WISE CONCLUSION

Let’s dive into the realm of psychology! The way things end, gets engraved in the human mind in a better than how things start. Well, a wise conclusion can prove to be a boon for a corporate presentation. Carve out your conclusion such that the clients go home having imprinted your presentation concept in their minds. End it with a short summary of all your slides, give a positive outlook and the client is all yours!

These are some of the best presentation designs followed in corporate presentations. Use these to add glow to your presentation. And keep exploring more! The more you explore the better you learn. Be in tune with the clients. Be conversational and casual yet not so much that you lose the professional shell of your presentation. All the best!

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Milestones in 2D character animation: a complete guide

The animation industry is a colossal world which rests on skills that are alike in basic structure yet consists of diverse ways to achieve the same dream. The dream of turning fantasy into reality! Speaking of which in our last article A Journey through Traditional Animation we touched upon a few milestones we meet along this amazing journey. Well, let’s take the ride to the finish in this one.

So, here are a few more landmarks 2D animation studio close in to reach the finish line.

After the completion of the designing of the storyboard, layout is basically the listing of different shots to be presented in the scenes. The animation team here decides on the camera angles, shading of the scene, lighting etc. This helps in conceptualizing poses of the characters in the scene and each pose is visualized in a drawing. The storyboard and these drawings are then incorporated with the audio and by the end of it an animation is formed.

This is the point where the real action begins. It kick starts with by drawing sequences of animation on sheets of transparent paper one picture or frame at a time using colored pencils. The lead animator draws the major drawings in a scene using the character layout as reference. Not the entire animation but his job is to draw the major portions of the action.

Timing here plays an important role in the lives of animators as each frame must exactly coincide with the soundtrack being played the time when the frame appears on the screen. Usually, a pencil test is carried out by the captain of the ship, which is like a prep version of the final animation. These pencil drawings are captured in photos, scanned and synced with the music track. The remaining scenes and detailing is done by a bunch of assistant animators.

Once the key animation is finalized, the clean-up department takes a lead. This department is in charge of taking the drawings on new sheets and take care of all the details present on the original model sheets to make it look like a single person animated the entire film. In between will fill in frames missing in-between drawings by other animators. This process is called twining.

After done with the cleaning up process, all the drawings are photographed on an animation camera normally on black and white film stock. Video cameras and computer software usually carry out pencil tests these days.

While the whole animation is being done, background artists paint the backgrounds on to be portrayed in the scene. Generally, acrylic paint and gouache is used for the purpose. Careful detailing is required as the backgrounds have to be in harmony with the tone of designed characters.

2D character animation is no doubt a time-consuming art form. But the result of handwork and intricate detailing in each stage never fails to really bring dreams to life. And we can truly say that yes, in the world of animation fantasy does merge with reality.

Creating characters in explainer videos: Behind the scenes action

While writing, reading or listening to a story, it’s characters that comprise the essence. In other words, we relate those characters, they have to ability to build a story or to completely knock it down. If done well, characters can be really inspiring and build a strong connection with your target audience in character animation videos.

In this article, we present to you an exclusive sneak peek on how characters are created. Enjoy it!

CUSTOMIZED CHARACTERS WORK BEST

Before you start sketching characters for an animated explainer video it’s best to craft custom characters aimed to your specific target audience. By this what we mean is, characters are customized keeping in mind how potential customers look at them and behave. Characters generate emotions and a strong connection with your target audience.

But characters cannot be created overnight out of thin air. It’s not as simple as it may seem, creating and animating takes a lot of hard work. Developing that special connection within the audience is really important and for the human element required for the animated explainer video, unique characters do the job perfectly.

Let us now take a detailed walk through the process behind the design of each character. Let’s begin by breaking the entire process into 5 simple steps:

CAREFUL STUDY OF THE CREATIVE BRIEF

The first step consists of a careful study of the creative brief by the designer which is sent by the client. That’s how he gets a full understanding of the message that needs to deliver to the target audience. You have to know well your target audience and not to forget the key benefits of the products and services.

THE BRAND RESEARCH

This step follows step #1. The creative team at the video production company digs deeper into research to gather more information about the brand, its core values, its benefits, etc. By the end of this step, one has gathered complete feel of the brand, its ability to visually communicate and its co-relation with the brand’s visual rules.

THE VISUALIZER COMES IN

The collected detailing is forwarded by the team to the head visualizer. He then conceptualizes for the character: the style, look, feel, aesthetics, demographics, nationality, brand identity, references etc. At this stage, he is all set to work on the first draft of the animated explainer video creation.

BEGIN SKETCHING

It is the job of the visualizer to hand over his sketches to the art director who makes any necessary tweaks.They sit and work hand in hand and a series of back and forth sessions happen between the two until they finalize ideal model for each character.

FINALLY, ANIMATION DOLES OUT

The final version of the character design is sent to the guys sitting behind the animation chairs to be rendered and ready to put in action. The completion this step brings us to a part where the characters are animated in the video.

And hence we come to the end of character creation but before leaving you we’d like to put in our final thoughts on it.

Make sure the characters are in 100% alignment with your brand personality, culture, and target audience before making them the face of an animated explainer video.

Think before you approach an animation video company

You’ve been with us from our last article Make that perfect 2D animated video with the right animation video company. In this article, you will learn some additional factors you must keep in mind before you sign up with a 2D animation atlas on the studio for an explainer video.

What do past clients have to say about the animation studio? Reviews, ratings, recommendations, and testimonials on their websites or LinkedIn profiles help determine this.

Doing, this gives you the confidence to choose the production house without any hesitation.

A good animation studio will guide you properly when it comes to the selection of style for the video ( whiteboard animation, motion graphics, character animation ), duration and much more for the video.

You know your company/brand better but a good studio will have expertise in the field. Make it a point to listen to their recommendations even in the case of disagreement. There are cases when an excellent video is required in a short time the entire team works together, but otherwise, a vendor which agrees to everything the client says lacks in giving quality products.

How much do you want to spend on your explainer video? Well, if you’re a startup or a company with low-budget then it’s best for you to hire a freelancer, who’ll take the entire production from script-writing to post-production.

Next option is you can use one of the high-quality templates available. But doing that there’s always a risk that the pre-made template has already been used in a video by another company.

But if you have no budget constraints and you want to be a stand out then go ahead and hire a studio. Search with keywords like “ startup videos “, “ 2D animated videos “, “ corporate videos “, etc.

Big studios are laden with an expert team of professionals like scriptwriters, illustrators, directors, voice-over specialists, animators, and post-producers.

Ok. Your video is now ready! Will the company help your video get the correct platform as a marketing tool? Where will you upload the video? What will be the language used? Do you want other versions of the video with different calls-to-action ( CTA )? All production company has customized ways of handling extra service, they should fully understand your requirements and your audience’s needs.

Did the animation studio of your choice pass the checklist? If yes, then go ahead and create that perfect explainer video for your business. You’re safe and good to go!

What Should be the Length of Your Next Animated Explainer Video?

Explainer videos are in rage for online marketing and sales optimization, well we all know this fact by now. With these videos flowing all over the internet and on web pages of all businesses, the question is how long 2D animation videos should or others made by using different techniques be?

-What is the purpose of your animated explainer video?

-Where will it be placed? On a homepage, blog, youtube or on landing-page?

-What desired action you wish the viewers to take after they watch the video?

The attention span of the internet savvy audience is reducing constantly giving momentum to shorter videos as compared to longer ones. Short videos are easy attention grabbers, no doubt but how short should they be? You may consider making a one minute, two, three minutes or even more than that. Knowing how short your animated explainer video should be is important before you approach an animation video company.

Ok so you’ve decided to make one for your business, you must have watched a number of explainer videos to know how they work. But what you must understand is what works for others might not work for you. So, it’s best advised not decide on the length of your video by looking at others’, as that may end up in choosing wrong duration ( shorter or even longer ) that’s not right for your business requirement. As a result you may end up fetching poor returns on the money invested.

-What is your video emphasizing? Your product, your business or both?

-Are you a small, medium or large scale business set-up?

-Is the nature of your business simple, complex or deals in offering innovative products?

-Is a lot of explaining and answering of questions required? Basically, what is the nature of your message and how do you want to present it? –

-Maybe with a lot of examples, quotations, endorsements, etc!

-And, last but definitely not the least. What’s your budget?

Now let’s look at some clean, effective ways to solve these business quandaries:

The trick is to make it neither too short nor too long. An unnecessarily short one always fails to impress if its sole purpose is to bombard audience’s minds cramped with just information. Similarly, a lengthy video, without a hook element leads to people leaving it without watching it to completion.

Deciding beforehand the message to be conveyed via the video helps immensely in length selection. If there’s a lot of explaining to do then it’s best not to squeeze everything in one video. This doesn’t go down to well with the audience making it too complex packed with information. Try as much to keep them simple working on one idea at one time. A long message can be broken down into several shorter videos that could be linked with each other.

It’s always best to summarize the intended message using shorter sentences to hold the attention of your audience. A crisp, engaging and targeted script is a key to a video’s success.

If you manage to grab eye-balls of the audience within the first few seconds of the video then your job is done! It’s been seen that first few seconds acts as a decider whether a viewer wants to see the video to completion or not!

Helpful so far? Wait for our next article to know some more driving factors for deciding on the duration of your next animated explainer video.

Here’s How You Choose an Animation Video Company on a Budget

Animation can connect with the audience in a fun, engagingly emotional and highly entertaining way. You can take your audience anywhere with them and that’s the beauty of it. But if you’re working on a budget then there may be difficulty in finally pinning down on an animation video company. With so many ways of making a good marketing video, there’s no harm in carefully evaluating the alternatives and make a quick comparison with a big company’s budget.

Let’s look at some of the options you could consider here:

A regular good animation video company always has a team of professionals in the whole video production process. If not a big team but it consists of at least a scriptwriter, a creative director, a storyboard artist, an animator, a voice-over artist and a sound director. Isn’t it better to go the freelancing way.

There are two ways you can do this: First is you can hire an animation artist/animator and let him do the entire thing. This way you can considerably lower the cost instead of hiring an animation video company. But what the problem here is the end result might be a low-quality video without an artistic manager and team to oversee the work.

The second option here that you have been you can assemble the whole freelance team. It’s a better option as your expense remains the same and team management is no more an issue. Though it is a good way to go but it’s recommended only for small start-ups. A lousy-made video could lead to a loss in sales and conversion. Be wise and take a wise decision if you want to improve your online marketing campaign.

Not all animation video company out there is going to fit your budget. The most affordable option would be to go for the companies that offer pre-defined animation designs called templates. This marketing are called template videos as they are already pre-made. They are really fast to produce, but lack professional quality and the visuals don’t always match to your brand. This way neither your brand’s message would be clearly conveyed nor it builds a strong connect with the audience. If you choose this style of marketing video then the animation video company who does your job should be ready with great work materials.

Now there are some highly professional custom-made animated explainer video with actual professionals. These production studios produce custom-designed videos for engaging a specific audience and convey a specific business message. The price range differs from company to company. So based on this choose the animation video company that best suits your needs and fits your budget.

We hope you found these few tips helpful in going for the right animation video company for your marketing videos.

A Quick History of Animation

Don’t you feel ecstatic to have met Mickey Mouse, Bugs Bunny, Popeye, Tom & Jerry, Scooby Doo and the Powerpuff Girls?

Remember those days when watching cartoons back to back with a bowlful of popcorn, used to be your only mission in childhood?

It is only because of animation that we smile a little brighter and laugh a little harder until our stomach hurts.

Without it, our perception of innocence would have been different!

Aren’t you interested to know how it all started?

So, let’s go back to history and take a quick look at Animation’s timeline.

IN THOSE DAYS

The earliest traces of animation were found in the Paleolithic cave paintings of animals having multiple sets of legs. Archaeologists believe that the impression could be mapped back to at least 5000 years…a vase found in Iran had five images of a goat leaping to grab a leaf from a tree.

It is a glory to understand how far animation has come from the ancient days.

COMING ON PAPER

Several centuries later, the illusion of motion was brought to life by inventions like Magic Lantern, Flipbook, Phenakistoscope, Thaumatrope and few more, but one major element was missing a sound. But in a short film, released in 1928, synchronized sound found its way. That movie was Steamboat Willie by Walt Disney.

Eventually, monochrome took a backseat 5 years later and colors were added to Flowers and Trees (1932) by Walt Disney, again.

Walt Disney became the biggest animation company in the world. This happened after the first-ever, full feature film, Snow White and the Seven Dwarfs released in 1937, and made a whopping $416 million.

STOP MOTION

The combination of live action and stop motion was around the time. However, Aardman is the only well-known animation company that produces feature-length stop motion movies to this-this day. The Adventures of Mark Twain released in 1985 directed by Will Vinton, is the first ever completely stop-motion/clay animated film. This film only made in 6 major cities despite being a theatrical release.

Even though Stop Motion is less popular with movies, the man and his dog keep stop motion’s charm alive. They called the characters, Wallace and Gromit.

TIME TO GO TECHNICAL

Pixar Animation Studios comes first in the list of creating animation, purely based on a computer with countless short films. This was before they joined Disney to create the first ever computer-animated feature-length film Toy Story 3. It had a grossing over $300 thousand, before making a $1 billion in the box office. This created history.

Pixar Animation Studios is now the most successful computer-based animated videos company in the world.

They say history makes a man wiser. In the case of animation, history has made animation, more creative, informative and experimental to reach a greater mass in various creative ways.