Know these 6 types of presentation styles

 

Nowadays everyone out there has an opinion on how a perfect presentation should look like. Some people champion speaking loudly and some believe in speaking softly. Some believe in using visual aids, some just steer away from it.

The thing is there is no right way to make a PowerPoint presentation design. There are actually several presentation styles, each of them different from the other. Let’s look at a few to understand them better.

Freeform Style

This presentation style works usually without slides. Here, each point is illustrated with the help of strong influential stories. The presentation method works for people who know their talking points in and out and the ones who have a very short time to present. This style also works for impromptu meetings, networking events and elevator pitches. It appears more conversational and less rehearsed.

Visual Style

The visual PowerPoint presentation style is when you believe that slides exist only to complement the points you’re talking about. This style requires a lot of focus on speech which is why you need to strive hard to get audience engagement. If you’re a storyteller, public speaker or a visionary, this style is for you.

Coach Style

Speakers who are charismatic and energetic gravitate towards the coach style of presentation. This kind of presentation allows them to engage and connect with their audience using listener interaction and role play. It’s a great style to put the audience at ease- say a group of investors who need to get sold on what the company does instead of how it does it.

Instructor Style

This style is all about delivering really complex messages using metaphors and figures of speech along with a lot of content. Here, the slides are in a logical order and they use impactful visuals to keep the audience engaged.  This is a great presentation design to use when you’re not familiar with the subject matter or you’re not a confident presenter.

The Storytelling Style

This presentation style is propelled by examples and anecdotes for you to connect with your audience. The storytelling style is all about letting out your emotions to tell your story in the most honest possible way. This style is best used for sales presentations, conference speaking and networking events where you have time to elaborate.

Connector Style

In this style, the presenter tries to connect with the audience by showing them that they’re similar to them. It consists of free-flowing conversations where the connectors use question, answers and gestures while speaking. This method also encourages audience feedback and reaction, making it more of a dialogue than just a one-way conversation.

Things you should know about animated videos

 

Animated Explainer videos are very versatile. They are basically short videos that are made in a way so as to deliver a brand message. Their versatility comes from the fact that they can be in any form be it digital drawings, claymation or hand-drawn. These videos give a chance to brands to be able to communicate their value proposition better.

They allow for better verbal and visual learning

Research shows that a lot of people are slowly becoming visual learners, away from the verbal and bimodal mode. A script instead of being read can be turned into a compelling animated video. This will really help because it offers verbal as well as visual cues. People tend to retain more than 50% of information with verbal learning cues through a visual medium.

No scope for confusion

A webpage can be really confusing for the audience if not presented in the right way. It can be crammed with lots of flashy animation, pictures and numerous colourful fonts. This can confuse the potential client, some may even forget why they came to your site. The best thing about an animated video is that all these cool ideas can be put together to explain a concept better.

They liven up the pitch

Nothing is more boring than a paper pitch. An animated explainer videos can really liven it up. A PowerPoint presentation can distract the audience with a lot of pie charts and words and images. What an explainer video does is, it combines a good script with engaging visuals to grab your audience’s attention, almost immediately. If your service/product is a little complicated, the best way to go is with an animated video.

They shoot up conversion rates

Video Rascal conducted a survey recently and the results said that 85% of the people are very likely to buy a product only if they see it accompanied by an explainer video. An animated video can help budding business owners to keep a tab on the number of visitors on their site who could actually become customers. They keep a track of what the customers are interested in by displaying the number of views.

They help you showcase your personality

There’s one thing that makes a customer come back repeatedly and that is your personality. It is very important for a customer to associate a face with the brand name. It helps the customer to have a sense of trust in both you and your products because it helps to create a virtual connection between you and your products. With the world going into the online business mode now, associating a face with a brand is very important.

How an animated explainer video company helps

 

The amount of variety and options you get when it comes to animated explainer videos can be a little too much at times. There are so many options that sometimes you might not know where to start looking. This is where an animated explainer video company can come to your rescue. With work obligations, it’s always a good decision to leave the burden of making the right choice in their hands. Let’s look at some more reasons.

Great scripts

A great explainer video begins with an engaging script and to have a great story you need a good animated explainer company at your back. Scriptwriters work tirelessly so that the client is satisfied before handing over the project to the designers. Animated video companies are very systematic in this regard.

A range of animation styles

After a great script, you need a compelling animation to make your message work. An animated explainer company is skilled in a number of versatile styles that are tailored to suit your needs and the script. You can choose from any type- be it whiteboard animation, motion graphics, character animation, kinetic typography and 3D and many more.

Value for money

Animated explainer video companies know how to work on budgets especially because they deal with a number of startups that have limited capital. This doesn’t mean that what they deliver is average. A well known animated explainer video company will deliver a quality product that is not just fast but also comes with great service.

Experience

Unless you want to work with an animation video company that has just launched, most creative design companies have years and years of experience creating explainer videos. This translates into clarity and on-time delivery of efficient animated explainer videos. And if you’re not happy with something, most well-known companies like PitchWorx go back and forth to make the perfect animation tailored to your needs

To conclude

If you’re looking for a particular kind of animated explainer video and don’t know how to achieve it,  there’s a high chance that an animated explainer video company will know how to help you. The customer is king in today’s day and age so you will get blazing fast responses, both during and after your project is over. Most animation companies provide revisions free of cost.

How to use an explainer video to boost your business?

 

Explainer videos make complex concepts and ideas extremely easy which further helps the audience to understand and identify with your brand. A large number of people say that they want to learn about a service/product from a video than from an article.

Hence to get your business to the right audience, the best way to use explainer videos is to use them in relevant places and situations. Let’s see what they are.

Landing pages and websites

Your own website needs to be the first place to put out your explainer videos. A basic general introductory explainer video on your homepage and specific ones on your landing pages work in direct tandem with each other to support the message your company wants to give to potential clients. If you’re not confident about how you can add an explainer video to your site, you will find a number of free video hosting sites that will allow you to embed your videos wherever you want.

Presentations, Events and Conferences

Explainer videos don’t just have to be exclusively online. Before you begin a discussion with your clients at a conference, you can show a short explainer video that will act as an attention-grabbing and effective introduction before you even say a word. At an event like a trade show, an animated explainer video

running on a loop at your booth is a great way to make a customer feel welcome. It does a great job at explaining your products and brand better than words could to a large number of people who would be difficult to target otherwise.

Paid social and social media

Social media is a great place to start experimenting with animated explainer videos because of the fast feedback you will get to gather results quickly. If you have a big team you can create numerous explainer videos that allow you to speak to potential customers in different parts of the world and under your target audience better. You can use explainer videos in social advertisements for people who don’t know you or you could remarket by sharing explainer videos that answer common questions about your products/services for someone who wants to know more.

Campaigns and Crowdfunding Sites

A good explainer video in a crowdfunding campaign is great. Especially when you’re selling a product that you are working on and haven’t come out with, you really need to make the benefits clear. A compelling video is a great way to introduce your company along with giving people a proper idea about what you’re working on and where you see your company.

How storytelling helps in creating great designs

 

Visual storytelling is now a very important part of digital marketing. It’s the very basis of the graphic design and website development sector.

When we talk about evoking emotions, visuals play a big role. Their influence lies in the fact that they get audiences to take action, thereby making it a fantastic marketing tool.

Visual storytelling

The concept of visual storytelling has been taken a step further by apps such as Instagram, Pinterest, Vine and Snapchat. These applications are all about visuals and are used widely because they say more than plain texts. Storytelling in the visual world is all about incorporating great writing with vibrant and interesting visuals. Let’s learn about some more techniques.

Show don’t tell

It’s important that you don’t explicitly tell your audience what you’re trying to say and allow your creativity to convey the message. In visual storytelling, you can use eye-catching designs and vivid pictures. For example, in an advertisement about a hand blender, you don’t show it works but you show the kind of things it takes to give an idea to the audience.

Your first impression should be impactful

A human mind is impressionable, especially in the world of digital marketing where the audience can generate a wrong idea in no time. Good storytelling but a bad design means that no time gets invested in understanding the product. However, great design hooks the audience from the start.

Use animation in your stories

Digital marketing depends a lot on videos. The power of animation is being used a lot by digital marketers in the form of visual storytelling tactics. This takes the shape of online advertisements and explainer videos. Animated explainer videos can retain the attention of the viewer for a very long time.

Storytelling needs a three-act structure

A story should ideally be divided into beginning, middle and end to form the narrative arc. This is important for a character to travel from one point to another. Without the three-act structure, the design is flat. In visual storytelling it is important to have closure otherwise the primary purpose of the story will be lost.

Always show conflict by addressing problems

If you don’t address the problems of the audience, the audience will not even realise they had one. The storytelling technique works only when the audience is able to relate to the story, there are a solution and a call to action.

The right time to start your own creative design agency

 

Most design freelancers just don’t know when they should start their own creative design agency even with all the signs looking at them in the face. In this article, we discuss what those sure shot signs are.

You are burdened under the workload

As a design freelancer most of the days you take on more work than possible for you to do and in the course of doing it on time, you stay up all night.

If this is this case, it’s a great time to start thinking of opening a creative design agency.

You have more work but no growth

If you’re someone who has a full schedule even on weekends and you’re constantly rejecting projects because of the growing workload, it is time to say yes to the design challenges and take on more work.

• Build up your creative design agency by hiring professionals like website designers, publishing designers, SEO specialists etc to divide the workload.
• Initially, you won’t earn revenues but slowly you’ll get more clients and better profit.

You are constantly collaborating with other freelancers

In the freelance design industry often one specialist collaborates with another on a project.

• A computer systems designer may need the help of a publishing designer to work on the same project.
• If this is the case, you can join hands with other graphic designers, start a creative design agency and take on more projects.

This way you can even charge more for your specialized design services.

Clients are always asking for more

Most businesses these days are on the lookout for numerous aspects of digital marketing.

• A business will primarily need an SEO specialist but will require a blog writer after a few days.
• You can offer these solutions but with your design work piling up, you need more helping hands.

You’re an effective manager

You’ve often felt that you thrive in work, can manage tasks, and delegate work.

• This is a sign for you to start your own creative design agency.
• There are numerous project management applications these days to help you run your new design agency efficiently with your clients all across the globe.

The intricacies that lie in the world of 2d animation

 

When we talk about the major types of animation, 2d animation always comes first. Most of the cartoons, Animated explainer videos, marketing videos, animated movies, educational tools, video games, and advertisements are made using 2D animation.

What exactly is 2D animation?

2D or two-dimensional animation simply means that the characters are made in a two-dimensional space, meaning that they only carry height and width.

2D animation is being carried on since the 1800s and is therefore pretty traditional. It was first made by putting one frame after the other where each drawing differed from the previous one, but ever so slightly. It was made at 24fps, meaning each second of 2D animation carried 24 frames.

The gradual change in the process

Our favorite childhood animations like Snow White, Little Mermaid, and Bambi were all made using 2D animations. Now that animation services are empowered with the latest computer technologies, the process of animation has been digitized with the help of numerous software that allows you to draw the backgrounds and characters directly into the computer screen and then give them life by animating them.

Animated explainer videos

With the constant rise in the consumption of video content, businesses all around the world are now considering working with animated explainer videos for the promotion of their work. This is because 2d animation videos increase conversion rates by more than 20%.

The rise in the demand for animation services

A lot of startups try and make animated videos online using video making tools but most companies hire animation services to create visual content for them because the professionality reflects in the videos.

Impact of 2D animation

2d animation videos have a massive impact on the audience. Mostly in three ways- kinesthetic, visual, and auditory. Apart from this the fact that they can be very cute and endearing with nice background music and voice-over, gives them a high selling point.

What goes in the production process of a 2d animation videos?

 

The production stage in the process of making a 2d animation is all about the coming together of scenes by gathering the materials made in pre-production.

How does that take to happen?

This includes a number of things like creating every 2d animation scene from scratch, painting and filling in the backgrounds, making the character activities, drawing out the rough animation, and finally painting and coloring those drawings on computer software and taking out export after export.

Breaking down the exposure sheet

To put a 2d animation services in perspective, an animator first has to create an exposure sheet that has all kinds of instructions on how the animated movie scene has to be created. This sheet is further divided into 5 parts. Which are

• Dialogues and music
• Backgrounds
• Actions and timing
• View perspective
• Animation layers

Tracing:

A polishing procedure takes place once the rough 2d animation is made. This process is known as tracing and can be done either directly over one layer with numerous colors or in a new layer altogether.

Inbetweening:

There is a process known as inbetweening and that is used to make a smooth 2d animation with the addition of a few more frames in the middle. Most animated services have equipments that are capable of doing this really fast.

Final steps:

Once all the frames are done and ready, they are put into the scanner if the animated designer company does not wish to draw it digitally. After this, all the visual elements get combined on the exposure sheet. It is during this process the compositing happens. Backgrounds are added to the 2d animation along with sounds, frames, and other audiovisual effects.

Last but not least:

Most of the above-mentioned variations can be achieved with the help of animation software. Once the composting is over, the animation gets rendered either as movies or videos.

The final stage:

The last phase of editing a 2D animation in post-production. It is here that the animation gets enhanced in the best possible way with foley sounds so as to enhance the emotional impact. With the final version done, the animated video can be rendered and exported in numerous formats.

How to choose the most suitable 2d animation software?

 

There is numerous 2d animation software out there these days. So many, that to choose one amongst all of them has become incredibly difficult. If you’re new to the world of 2d animation you’ll be bombarded with the software and every day the number keeps growing. However, fret not, we are here to help.

Budget and skill

The two most important things for choosing software are your budget and your skills. If you’re not too sure of what you’re good at and where your 2d animation expertise lies, you will always get paid software providing you with a free trial to try out before you stick to your plan.

Make use of free online tools:

There are a number of free tools online like Synfig Studio, Toon Boom, Pencil 2D, Blender, and Creation amongst many others. In case you’re unable to find good software for your needs, you can explore the world of online tools to find something suitable. These don’t require any kind of advanced technical knowledge or design skills.

It’s not as complicated as it looks:

A lot of beginners who want to learn 2d animation get cold feed because it seems complicated and time-consuming and might feel like only a professional team put together can handle the entire process to get a great outcome. However, this is far from the truth.

Keep learning new software:

The good news for amateur animators is that you can always use templates on online 2d animation maker tools, which create animated scenes easily. It’s always a challenge to move from one 2d animation software to software but a mastery of new and different software will help you in the professional field.

First-timers:

The best news for first-timers who have a script and wanted it to come to life is that you can automate the 2d animation process with software like Renderforest. All you need to do is add the script, choose a template and your animation will be auto-generated.

Types of videos made by an animated explainer video company

 

 

Animated explainer video companies are everywhere on the internet now. And why shouldn’t they be? They make great marketing tools called animated explainer videos. Some call these corporate videos, others call them animated marketing videos. The point is that all of them serve one purpose only and that is to disseminate complex information in a coherent manner or to simply explain a service/product so as to increase the conversion rate of turning visitors into customers Different kinds of videos do this differently. Let’s read on to know about two of them.

Whiteboard video animation:

This animation is a classic one. This technique was introduced by an artist who while being recorded by a camera, drew on a whiteboard. Such videos have now gone the digital way but keep the spirit of the classic procedure alive. A lot of graphic design companies also use special effects and 2D character animation.

Why is it used?

This type of animation is extremely engaging because the views watch the story being created in front of their eyes and because the technique is educational in nature. Such videos are used in most software companies, in marketing, by IT solutions and by Business to Business companies.

Cartoon style animation + motion graphics

This is a very popular combination in the animation world, allowing the viewer to see the best of both worlds. The cartoon characters are the ones who resonate with the audience as they lead the story and motion graphics does the background work of explaining concepts.

Why is it used?

Most startups make use of this style because they have a lot of new products and services to introduce and they want to keep the audience engaged. It is also used by e-commerce giants and for an overall view of mobile applications.

Now with the knowledge of all the animation video styles, it is time for you to choose the best one to boost your marketing campaign.