All you need to know about motion graphics animation

Everyone who’s newly introduced to the animation industry has doubts about how they can use motion graphics animation to communicate their business idea. In this article, we have put together a bunch of useful information that will help you understand everything you need to know about motion graphics animation.

Professional image

 If you want to bring your service/product in the market and give it a more professional profile, you should know that motion graphics is the best alternative if you don’t want to go for live-action videos.

Elegant style

Always remember that motion graphics animation is considered to be the most formal and elegant of explainer video styles. Hence, if you need to pass an image of sophistication to your audience and show how well versed you are with your industry, this video style is for you.

Abstract concepts explained in a concrete manner

When you need to pass out hard data like numbers, facts, statistics and other information, motion graphics can really make it go from boring to attractive.

Synthesis of concepts in an educational manner

An image is said to be worth a thousand words but a moving image has an astonishing power that can captivate the viewer’s mind if done correctly. When you use motion graphics, you can educate your audience and synthesize your ideas in a catchy and interesting manner.

Explaining business ideas effectively

If you have a B2C or a B2B company like a financial company, Software Company or IT solutions company, motion graphics animation functions as the number one tool to deliver all your ideas in a compelling and straightforward manner.

Motion graphics and other video styles

The best advantage of motion graphics animation is that it’s so versatile. You can mix motion graphics with character animation, live-action and whiteboard animation. Let’s get into details.

Motion graphics animation and live-action

When you mix the two together, you overcome all the limitations of live-action videos. With this combination can go you transmit concepts and ideas that would have been otherwise very difficult to deliver using only live-action.

Motion graphics animation and character animation

Motion graphics can lack that touch which makes videos more humane. In case you want your videos to look more funny and charming, you should use character animation and give it the emotional dimensionality it needs.

Motion graphics animation with whiteboard animation

If it’s a high-quality whiteboard animation then it has made use of the motion graphics technique. Combining the two together makes hand movements, graphics, camera movements and other elements look seamless.

Learn where to use your animated explainer video

An animated explainer video can be extremely satisfying because you get to see your business represented in a perfect package. Once you have it, it’s very important to immediately start focusing on the distribution and promotion. Let’s look at some of the best places to promote your explainer video.

Landing page/home page

Where you position your animated explainer video on your homepage/landing page is of utmost importance. You should always place the video on that part of the page that is visible as soon as a visitor opens the site because a lot of them don’t scroll all the way down. Make sure you guide your visitors with arrows and a large play button, enticing them to click on the video. Always use social media to invite people to watch and share the video.

Social media

Social media sites are cost-effective, simple and easy to control when it comes to sharing animated explainer videos. Social media sites are free and hence can lead to a good boost in word-of-mouth marketing and viral videos. Almost all social media channels- Facebook, Instagram, YouTube, Twitter etc have paid options where you spend some money to distribute your video, obtain new leads and find the right target your audience.

Press release

A press release is the best initial exposure you can give your explainer video. You can maximize the initial exposure by launching your animated explainer video on a number of multimedia channels simultaneously. This way you will get a number of people talking about you.

Blog

Always embed your animated explainer video on your blog. This will help in enhancing the page organically on search engines and it will spark more interest than a typical text post. Once you upload a video on your blog, Google will register the growing interest and will optimize it. Also, a video has more than 50% chance of being found organically than plain text.

Newsletter

Email marketing has never been simpler. Animated explainer videos and emails are a match made in heaven. Click-through rates can increase up to 300% when videos are included in email marketing and business campaign. Having a video in the subject line of the email also boosts the open rate from 7% to 13%

Paid advertisements

The benefits of paid advertisements can be seen in minutes. Organically driven traffic can take months to show any concrete results. When you use paid ads you get to test your marketing assets and achieve quick results. Get creative and connect with influential bloggers who have an interest in your area of business and can promote your animated explainer video on their social media and blogs.

How to build a strong brand identity for startups

 

A lot of startups feel that a brand identity design isn’t necessary for them and it’s something that only large companies invest in. However, brand identity is more than the visual impression of a business. Even without an eye-catching logo or slogan, a business has a brand identity. It comes from the kind of impression you make on your target audience, how you connect with your customers, what sets your business apart from others and what your customers say about you.

 

Why do you need a brand identity?

• It creates trust and visibility among new customers
• It creates credibility
• It communicates artistically and clearly with your audience and leaves nothing to ambiguity.
• It leaves customers with a positive image of your company
• It creates an impact and helps customers decide if they want to do business with you in the future.

How to build a brand identity?

Visually appealing website

For a start-up, having a website is as important as having a business card. If you already have one but you got it made without much thought, now is the time to reflect. What image does your website portray about your business? Does it reflect the values and personality of your business? Does it unify everything your company stands for? If the answer is no to more than one questioning then you need a creative design agency to help you out.

Talk to customers

Customers are the best people to ask about what your brand projects in public and whether or not it is in sync with your core values. Ask them what they think of your business and how they would describe it. Positive answers like committed, reliable, quality, timely delivery, budget-friendly means that you have a good foundation and you need to only take it to the next level with the help of marketing efforts to create brand awareness.

Evolve your brand

Every business needs to evolve, so does its brand identity to remain relevant in the market. It is therefore important to get a creative design agency on board to help you with market research and designs. An evolving brand identity does not mean you have to start from scratch. It simply means updating, refreshing and clarifying your image to give the brand a clean and polished look in public through logo redesigning, strong web presence, better customer service and promotional items. All of them together show your expertise and build credibility and trust around your start-up.

How a presentation design agency makes life easy

 

Human beings are visual learners, they are all programmed to respond to imagery. This is the reason why eye-catching PowerPoint presentations design work wonders. A presentation design agency can help in a number of ways:

• It allows you to present your ideas more effectively. 
• Allows you to be remembered 
• Gives your presentation a professional look.
• Gives you a chance to feel confident presenting material you believe in. 
• Convinces people to understand your way of thinking. 

Let’s read this in details: 

Elevating your message 

How you put forward your message to the audience is important and so are the visuals. Your brand is built on choice of colors, imagery, typography among a number of things. A presentation design agency keeps this in mind while designing your presentations. They use scientific reasoning to make slides memorable by considering attention spans and retention rates for different topics. 

Conveying your message 

A lot of people find it difficult to convey their ideas. A storm could be brewing up in their brains but what the audience sees is a mere drizzle. Presentations are particularly hard because it requires time and a certain amount of comfort with the software. A presentation design company has numerous tricks up their sleeves to make sure the presenter’s story shines with information that matters and zero clutter. 

Understanding your goals 

A presentation design agency knows that the purpose of a presentation is an outcome, where the end goal can be anything from closing a deal with the clients, getting new ones, more exposure to selling your products better, convincing your teammates of a new idea.

A creative design agency gets into your head to understand your business better. They ask you about how you want the audience to look at you after this presentation, what it that you want the audience to is do after this, what are the key takeaways etc. 

Overall

A presentation design agency helps you save a lot of money, time and resources. Making presentations on your own will make you the jack of all trades and the master of none. It’s important that you focus on your business while someone else works hard on the creative bit for you and delivers clear outcomes that engage your audience

Know these 6 types of presentation styles

 

Nowadays everyone out there has an opinion on how a perfect presentation should look like. Some people champion speaking loudly and some believe in speaking softly. Some believe in using visual aids, some just steer away from it.

The thing is there is no right way to make a PowerPoint presentation design. There are actually several presentation styles, each of them different from the other. Let’s look at a few to understand them better.

Freeform Style

This presentation style works usually without slides. Here, each point is illustrated with the help of strong influential stories. The presentation method works for people who know their talking points in and out and the ones who have a very short time to present. This style also works for impromptu meetings, networking events and elevator pitches. It appears more conversational and less rehearsed.

Visual Style

The visual PowerPoint presentation style is when you believe that slides exist only to complement the points you’re talking about. This style requires a lot of focus on speech which is why you need to strive hard to get audience engagement. If you’re a storyteller, public speaker or a visionary, this style is for you.

Coach Style

Speakers who are charismatic and energetic gravitate towards the coach style of presentation. This kind of presentation allows them to engage and connect with their audience using listener interaction and role play. It’s a great style to put the audience at ease- say a group of investors who need to get sold on what the company does instead of how it does it.

Instructor Style

This style is all about delivering really complex messages using metaphors and figures of speech along with a lot of content. Here, the slides are in a logical order and they use impactful visuals to keep the audience engaged.  This is a great presentation design to use when you’re not familiar with the subject matter or you’re not a confident presenter.

The Storytelling Style

This presentation style is propelled by examples and anecdotes for you to connect with your audience. The storytelling style is all about letting out your emotions to tell your story in the most honest possible way. This style is best used for sales presentations, conference speaking and networking events where you have time to elaborate.

Connector Style

In this style, the presenter tries to connect with the audience by showing them that they’re similar to them. It consists of free-flowing conversations where the connectors use question, answers and gestures while speaking. This method also encourages audience feedback and reaction, making it more of a dialogue than just a one-way conversation.

Know the types of PowerPoint presentations

 

 

We all know a presentation technique but what most of us don’t know that there are numerous types of presentations and each of them has a specific purpose attached. The first step to prepare a PowerPoint presentation is to define the purpose it will be serving so that your audience will get to know your brand better.  Let’s look at the different types of presentations

The informative presentation

With this presentation, it is important that you keep it to the point and as brief as possible. Always stay close to the facts and avoid getting into complicated information. Informative presentations can be used to see the overall organization in a short period of time or the sequence of events that follow. A cause and effect presentation is an example of an informative presentation.

The instructional presentation

The purpose of an instructional presentation is to give orders and directions. In this presentation, one explains why the information being provided is valuable to the audience and a lot of instructional and learning programmes are talked about. This kind of presentation is slightly longer than an informative one. This is because it is more in-depth, longer and covers the topic thoroughly. The main purpose of such a presentation should be that your listeners come out with new skills and knowledge. Demonstration and connecting the learning to physical use is what this type of presentation is all about.

The arousing presentation

This arousing presentation makes people think about situations and problems. This kind of presentation is very important if you want to arouse the intellect and emotions of the audience to see things from your viewpoint. It usually uses the storytelling method to exaggerate and illustrate the problem. Presenters contrast and compare solved and unsolved issues. 

The persuasive presentation

The purpose of a persuasive presentation is to get the listener to accept your pitch. This kind of presentation offers a solution to all kinds of problems, disputes and controversies. This presentation can be tricky because it needs evidence, sufficient logic and a lot of emotion to help the audience see your viewpoint. It needs to grab the audience’s attention and make them desire the product/service you’re offering by getting the audience to see how it will fulfill their needs

The decision making a presentation

The main purpose of a decision making a presentation is to present suggestions, ideas and arguments that tell the audience what is to be done and how they can carry it forward. It needs an illustration of the problem along with your idea to give them a satisfactory resolution.

How to design a compelling presentation

 

A lot of us have sat through bad presentations and some of us have even given a few. There’s a bad presentation pattern- they’re really long, crammed full of text and without visuals. Even if there are visuals, they do nothing to support the presentation. Designing a compelling presentation is not as hard as it seems. Let’s see how you can make one

Use different page layouts to retain your audience’s interest

It often happens that with page after page of the same layout, your presentation becomes boring. Shuffle up the layout and get the audience interested. Use a combination of icons, text and images to add variation in your style. This style works for finance, information and statistics and research presentations.

Get started with presentation templates

It can be very challenging to build your own presentation from scratch which is why many creative design agencies like PitchWorx provide you with professional presentation templates to work with. You can implement all kinds of design principles on them so that they aren’t on the text-heavy side. The best part of the templates is that you can edit them easily and get a professional-looking presentation without any skill in the design field.

Use the 10/20/30 PowerPoint rule

This method was propagated by Guy Kawasaki of Apple and it has stuck because of its functionality. It says that an ideal PowerPoint presentation should have about 10 slides, should not be more than 20 minutes long and the font size should be no less than 30 points. This is a golden rule that will help you form the basis of all your presentations.

Your presentation should revolve around a central message

The audience can be easily overwhelmed with an abundance of data and text. A presentation isn’t supposed to tackle one complex idea after another. This is why it is important to identify a central message that you want to send to your audience and then design your presentation around it.

A strong presentation outline will keep you focused

Look at the presentation outline as a roadmap. With a strong outline, you’ll make sure you’ll check all the points you’re supposed to cover and not derail. Let’s see an example of a presentation outline made for investors.

• The introductory statement.
• Value proposition and vision
• Monetary profit
• Cash flow
• Investors and their investment
• Thank you and a round of questions

This is a basic presentation outline that will help the presenter know exactly what he has to say without spending too much time on one slide and stretching over the time limit.

Things you should know about animated videos

 

Animated Explainer videos are very versatile. They are basically short videos that are made in a way so as to deliver a brand message. Their versatility comes from the fact that they can be in any form be it digital drawings, claymation or hand-drawn. These videos give a chance to brands to be able to communicate their value proposition better.

They allow for better verbal and visual learning

Research shows that a lot of people are slowly becoming visual learners, away from the verbal and bimodal mode. A script instead of being read can be turned into a compelling animated video. This will really help because it offers verbal as well as visual cues. People tend to retain more than 50% of information with verbal learning cues through a visual medium.

No scope for confusion

A webpage can be really confusing for the audience if not presented in the right way. It can be crammed with lots of flashy animation, pictures and numerous colourful fonts. This can confuse the potential client, some may even forget why they came to your site. The best thing about an animated video is that all these cool ideas can be put together to explain a concept better.

They liven up the pitch

Nothing is more boring than a paper pitch. An animated explainer videos can really liven it up. A PowerPoint presentation can distract the audience with a lot of pie charts and words and images. What an explainer video does is, it combines a good script with engaging visuals to grab your audience’s attention, almost immediately. If your service/product is a little complicated, the best way to go is with an animated video.

They shoot up conversion rates

Video Rascal conducted a survey recently and the results said that 85% of the people are very likely to buy a product only if they see it accompanied by an explainer video. An animated video can help budding business owners to keep a tab on the number of visitors on their site who could actually become customers. They keep a track of what the customers are interested in by displaying the number of views.

They help you showcase your personality

There’s one thing that makes a customer come back repeatedly and that is your personality. It is very important for a customer to associate a face with the brand name. It helps the customer to have a sense of trust in both you and your products because it helps to create a virtual connection between you and your products. With the world going into the online business mode now, associating a face with a brand is very important.

How an animated explainer video company helps

 

The amount of variety and options you get when it comes to animated explainer videos can be a little too much at times. There are so many options that sometimes you might not know where to start looking. This is where an animated explainer video company can come to your rescue. With work obligations, it’s always a good decision to leave the burden of making the right choice in their hands. Let’s look at some more reasons.

Great scripts

A great explainer video begins with an engaging script and to have a great story you need a good animated explainer company at your back. Scriptwriters work tirelessly so that the client is satisfied before handing over the project to the designers. Animated video companies are very systematic in this regard.

A range of animation styles

After a great script, you need a compelling animation to make your message work. An animated explainer company is skilled in a number of versatile styles that are tailored to suit your needs and the script. You can choose from any type- be it whiteboard animation, motion graphics, character animation, kinetic typography and 3D and many more.

Value for money

Animated explainer video companies know how to work on budgets especially because they deal with a number of startups that have limited capital. This doesn’t mean that what they deliver is average. A well known animated explainer video company will deliver a quality product that is not just fast but also comes with great service.

Experience

Unless you want to work with an animation video company that has just launched, most creative design companies have years and years of experience creating explainer videos. This translates into clarity and on-time delivery of efficient animated explainer videos. And if you’re not happy with something, most well-known companies like PitchWorx go back and forth to make the perfect animation tailored to your needs

To conclude

If you’re looking for a particular kind of animated explainer video and don’t know how to achieve it,  there’s a high chance that an animated explainer video company will know how to help you. The customer is king in today’s day and age so you will get blazing fast responses, both during and after your project is over. Most animation companies provide revisions free of cost.

How to use an explainer video to boost your business?

 

Explainer videos make complex concepts and ideas extremely easy which further helps the audience to understand and identify with your brand. A large number of people say that they want to learn about a service/product from a video than from an article.

Hence to get your business to the right audience, the best way to use explainer videos is to use them in relevant places and situations. Let’s see what they are.

Landing pages and websites

Your own website needs to be the first place to put out your explainer videos. A basic general introductory explainer video on your homepage and specific ones on your landing pages work in direct tandem with each other to support the message your company wants to give to potential clients. If you’re not confident about how you can add an explainer video to your site, you will find a number of free video hosting sites that will allow you to embed your videos wherever you want.

Presentations, Events and Conferences

Explainer videos don’t just have to be exclusively online. Before you begin a discussion with your clients at a conference, you can show a short explainer video that will act as an attention-grabbing and effective introduction before you even say a word. At an event like a trade show, an animated explainer video

running on a loop at your booth is a great way to make a customer feel welcome. It does a great job at explaining your products and brand better than words could to a large number of people who would be difficult to target otherwise.

Paid social and social media

Social media is a great place to start experimenting with animated explainer videos because of the fast feedback you will get to gather results quickly. If you have a big team you can create numerous explainer videos that allow you to speak to potential customers in different parts of the world and under your target audience better. You can use explainer videos in social advertisements for people who don’t know you or you could remarket by sharing explainer videos that answer common questions about your products/services for someone who wants to know more.

Campaigns and Crowdfunding Sites

A good explainer video in a crowdfunding campaign is great. Especially when you’re selling a product that you are working on and haven’t come out with, you really need to make the benefits clear. A compelling video is a great way to introduce your company along with giving people a proper idea about what you’re working on and where you see your company.