Know the objectives of brand awareness

 

 

As a business, it is important to identify the goals you want to fulfill with your brand-awareness campaign. An outline helps you with your content, distribution channels and helps you accurately identify your target audience. Knowing the objectives and goals of your company’s brand design awareness strategy will help you track its progress. Let’s look at some of them.

Increasing web traffic

A very important objective for any brand awareness strategy is to have increased web traffic. If you’re looking to build an online presence and want people to read your blog, company announcement and product pages, you can’t do it without substantial web traffic. This can only be created by constantly posting related articles about a topic. This strategy will make the visitor click on your next article after finishing one, thereby staying on your website for longer.

Promoting products

Brand awareness is key to let the world know about your products. Overall, it helps in building a general and basic knowledge of your brand. Once you have a targeted strategy in place along with good content, you can drive people to your website with posts and offers to try samples of your products.

Improving reputation

Branding design is a blessing when it comes to building brand affinity. A lot of times PR mishaps take place, leading to blowing in the company’s image.  This might cause the customer’s loyalty to waver. Thanks to brand awareness you can shift the conversation in your favour by sharing customer testimonials, positive news and facts and information for customers and get them to stay.

Becoming a thought leader

By establishing your business as a thought leader in your given industry, you choose not to get into the rat race of creating online noise and take the softer approach to make your brand known. With this strategy in place, your brand will become a resource of information and insights for all kinds of customer problems. Customers who didn’t know about your products will find answers to questions about recent trends and other data on your website.

Increasing leads, purchases and sign-ups

Brand awareness is said to be the first step inside the marketing funnel. To reach all your performance marketing objectives you need brand awareness campaigns to drive people to complete specific actions like signing up for your newsletter, buying a product or even downloading an FAQ eBook.

To conclude

If the idea of starting out is overwhelming, remember that brand awareness campaigns are never foolproof from the beginning. It can take years to perfect branding design schemes and there are always opportunities to use content discovery platforms to reach your target audience.

Learn how to build online brand awareness

 

Brand awareness is seen as one of the most crucial aspects of marketing. With it, you can reach a number of potential buyers who will not only help in the buying process but also the decision making and research process.

The digital world is full of possibilities to help you build and establish online brand awareness. Let’s look at some of them.

Create shareable infographics

Infographics is a widely used shareable content format. This content format is easily consumable, visually engaging and more interesting than a regular article. It’s a fact that the human brain is capable of processing visuals 60,000 times faster than plain old text. With content like that you’ll get more shares which will help you expand your limited follower base.

Use user-intent related keywords to improve SEO

Search Engine Optimization can be intimidating but once you get the hang of it you will be able to build online brand awareness. Start by researching important keywords being used by target audiences to look for companies. There are many online tools like Moz Keyword Researcher and SEMrush that help in finding keywords related to different industries. The cluster model post where you incorporate keywords in your title, body and images is a widely used format to get placed on top of search engine results.

Start an online referral programme

Many companies have taken to online referral programmes where they offer their customers a discount when they refer to the company’s product to their family/friends, who in turn also get a discount. An online referral programme is a great way to win your audience’s trust because instead of an unknown face, trusted friends and family become their source of brand design awareness. When it comes to trying out a new product, word of mouth from trusted sources is very important and referral programmes help with that.

Broaden your organic social media presence

Before you jump on the paid social media brand awareness bus, it’s important to build your organic social media presence. This comes from creating quality content that taps into the audience’s emotional capacity. A good way to do this is by holding social media giveaway contents where you gain new followers by asking your existing followers to tag, share and re-post your content for a chance to win the giveaway contest. This way people who aren’t familiar with your branding design know about you.

Get yourself a brand voice

Developing a voice for your brand can make it sticky in the minds of consumers. It can be smart, emotional, and sentimental or funny- anything that fits your brand image and makes it memorable. The brand voice goes a long way to create brand awareness because once the slogan or catchphrase sticks, your audience will be reminded of your time and again.

How to create brand awareness

 

 

For a company to thrive, it is very important that people trust it. Trust comes from knowing the brand and using it enough to get familiar with it. To reach this target, branding awareness is essential. Let’s look at how you can create brand awareness.

Use the help of influencers to help display your product

Most brands nowadays work with influencers to drive sales and increase brand awareness. Influencers usually have a well-established audience that not only knows them, but they actually listen to them and trust them. When these influencers talk about your brand with their audience, you will see fast growth in your reach. The power of influencers is so big that a company like Ilonick, that sells art decor for office and homes, works only with influencers on social media. You can also sponsor influencer events, videos or any aspect that fits your brand.

Branded packaging

The way you present your product to your customers is important. Rather than it being just another product, your offering must look special and should stand out. Hire a creative design agency that will help with custom packaging that can enhance the customer experience to make an ordinary product feel like a gift. To create an emotional connection with your customers, you need to get the first step- the packaging, right. The packaging should tell a story and should be unique enough to distinguish your brand from marketplace competitors.

SEO research

SEO determines your power when it comes to pitching saleable ideas to prospective buyers. This is why researching SEO strategies related to your service/products is extremely important to increase brand awareness. Many online tools help with providing keyword research related to your business. If you want to survive in the online world, your company should be amongst the top names in the search engine results and that can only happen with the implementation of strong SEO strategies.

Step up your social media game

Instagram speaks in pictures and a picture is worth a thousand words. It is a great tool for branding design to reach out to their consumers. Consumers can share their experience of a product/service on their handles and your company can repost it, inspiring other users to do the same so that they can get featured on your page. Like Instagram, Facebook too increases brand awareness and also builds a community. Twitter, on the other hand, is a platform where you can interact with people who are already tweeting about your business. For brand awareness, it is essential that the company responds to mentions of its brand with informed hilarious replies that will make the brand memorable.

Why do you need a unique brand identity for your business

 

A strong and unique brand identity is extremely important if you’re looking for a way to build your reputation from scratch. Unique brand identity projects your values, attracts your clients and most importantly makes your brand your business identity and your company’s most valuable asset. Let’s look at this in details

Your company looks established

When your prospects keep seeing your brand on social media and websites, they look at you as a company worthy of their money. A unique brand identity creates established looking company that radiates quality. Meaning, you can expect your audiences to pay more.

Builds a brand around your business

A unique brand identity means an identity that’s bigger than your personality. The purpose of branding isn’t for you to become a public figure but is to develop a name for the company which can only happen if you and your brand identity are two separate entities. A unique brand is devoid of any single person’s personality unless you want to keep it small.

Loyalty and trust

Your worth in the market place will never be established if you can’t portray your values to your customers. Without values, an emotional connection between your brand and your customers is impossible. To accomplish this task, you need a unique brand identity that builds a long term relationship and creates customer loyalty.

Shows that your brand is stable

Your company can be the oldest or the most experienced in your field of work and yet it can be ordinary. But with a unique brand identity, it can portray the image of a company that’s here to stay. A well-defined identity gives a sense of security to the people who see it on an everyday basis. You can do this by putting out clear messages and maintaining a sharp image.

People remember your business

Unique brand identity makes your business memorable. Using discount coupons, catchy taglines, offers, out of the box advertisements, all these items are very important to create a memorable experience for customers, so that even when they look at something similar like your product in a shop, they are immediately reminded of your brand.

 

Shows that you take pride in your brand

An owner who takes pride in his brand exudes commitment. It shows that he is committed to delivering on his promises because he is driven towards success. In today’s day and age customer loyalty and customer service is a must for a business to gain their audience’s trust.

How a presentation design agency makes life easy

 

Human beings are visual learners, they are all programmed to respond to imagery. This is the reason why eye-catching PowerPoint presentations design work wonders. A presentation design agency can help in a number of ways:

• It allows you to present your ideas more effectively. 
• Allows you to be remembered 
• Gives your presentation a professional look.
• Gives you a chance to feel confident presenting material you believe in. 
• Convinces people to understand your way of thinking. 

Let’s read this in details: 

Elevating your message 

How you put forward your message to the audience is important and so are the visuals. Your brand is built on choice of colors, imagery, typography among a number of things. A presentation design agency keeps this in mind while designing your presentations. They use scientific reasoning to make slides memorable by considering attention spans and retention rates for different topics. 

Conveying your message 

A lot of people find it difficult to convey their ideas. A storm could be brewing up in their brains but what the audience sees is a mere drizzle. Presentations are particularly hard because it requires time and a certain amount of comfort with the software. A presentation design company has numerous tricks up their sleeves to make sure the presenter’s story shines with information that matters and zero clutter. 

Understanding your goals 

A presentation design agency knows that the purpose of a presentation is an outcome, where the end goal can be anything from closing a deal with the clients, getting new ones, more exposure to selling your products better, convincing your teammates of a new idea.

A creative design agency gets into your head to understand your business better. They ask you about how you want the audience to look at you after this presentation, what it that you want the audience to is do after this, what are the key takeaways etc. 

Overall

A presentation design agency helps you save a lot of money, time and resources. Making presentations on your own will make you the jack of all trades and the master of none. It’s important that you focus on your business while someone else works hard on the creative bit for you and delivers clear outcomes that engage your audience

Know these 6 types of presentation styles

 

Nowadays everyone out there has an opinion on how a perfect presentation should look like. Some people champion speaking loudly and some believe in speaking softly. Some believe in using visual aids, some just steer away from it.

The thing is there is no right way to make a PowerPoint presentation design. There are actually several presentation styles, each of them different from the other. Let’s look at a few to understand them better.

Freeform Style

This presentation style works usually without slides. Here, each point is illustrated with the help of strong influential stories. The presentation method works for people who know their talking points in and out and the ones who have a very short time to present. This style also works for impromptu meetings, networking events and elevator pitches. It appears more conversational and less rehearsed.

Visual Style

The visual PowerPoint presentation style is when you believe that slides exist only to complement the points you’re talking about. This style requires a lot of focus on speech which is why you need to strive hard to get audience engagement. If you’re a storyteller, public speaker or a visionary, this style is for you.

Coach Style

Speakers who are charismatic and energetic gravitate towards the coach style of presentation. This kind of presentation allows them to engage and connect with their audience using listener interaction and role play. It’s a great style to put the audience at ease- say a group of investors who need to get sold on what the company does instead of how it does it.

Instructor Style

This style is all about delivering really complex messages using metaphors and figures of speech along with a lot of content. Here, the slides are in a logical order and they use impactful visuals to keep the audience engaged.  This is a great presentation design to use when you’re not familiar with the subject matter or you’re not a confident presenter.

The Storytelling Style

This presentation style is propelled by examples and anecdotes for you to connect with your audience. The storytelling style is all about letting out your emotions to tell your story in the most honest possible way. This style is best used for sales presentations, conference speaking and networking events where you have time to elaborate.

Connector Style

In this style, the presenter tries to connect with the audience by showing them that they’re similar to them. It consists of free-flowing conversations where the connectors use question, answers and gestures while speaking. This method also encourages audience feedback and reaction, making it more of a dialogue than just a one-way conversation.

Know the types of PowerPoint presentations

 

 

We all know a presentation technique but what most of us don’t know that there are numerous types of presentations and each of them has a specific purpose attached. The first step to prepare a PowerPoint presentation is to define the purpose it will be serving so that your audience will get to know your brand better.  Let’s look at the different types of presentations

The informative presentation

With this presentation, it is important that you keep it to the point and as brief as possible. Always stay close to the facts and avoid getting into complicated information. Informative presentations can be used to see the overall organization in a short period of time or the sequence of events that follow. A cause and effect presentation is an example of an informative presentation.

The instructional presentation

The purpose of an instructional presentation is to give orders and directions. In this presentation, one explains why the information being provided is valuable to the audience and a lot of instructional and learning programmes are talked about. This kind of presentation is slightly longer than an informative one. This is because it is more in-depth, longer and covers the topic thoroughly. The main purpose of such a presentation should be that your listeners come out with new skills and knowledge. Demonstration and connecting the learning to physical use is what this type of presentation is all about.

The arousing presentation

This arousing presentation makes people think about situations and problems. This kind of presentation is very important if you want to arouse the intellect and emotions of the audience to see things from your viewpoint. It usually uses the storytelling method to exaggerate and illustrate the problem. Presenters contrast and compare solved and unsolved issues. 

The persuasive presentation

The purpose of a persuasive presentation is to get the listener to accept your pitch. This kind of presentation offers a solution to all kinds of problems, disputes and controversies. This presentation can be tricky because it needs evidence, sufficient logic and a lot of emotion to help the audience see your viewpoint. It needs to grab the audience’s attention and make them desire the product/service you’re offering by getting the audience to see how it will fulfill their needs

The decision making a presentation

The main purpose of a decision making a presentation is to present suggestions, ideas and arguments that tell the audience what is to be done and how they can carry it forward. It needs an illustration of the problem along with your idea to give them a satisfactory resolution.

How to design a compelling presentation

 

A lot of us have sat through bad presentations and some of us have even given a few. There’s a bad presentation pattern- they’re really long, crammed full of text and without visuals. Even if there are visuals, they do nothing to support the presentation. Designing a compelling presentation is not as hard as it seems. Let’s see how you can make one

Use different page layouts to retain your audience’s interest

It often happens that with page after page of the same layout, your presentation becomes boring. Shuffle up the layout and get the audience interested. Use a combination of icons, text and images to add variation in your style. This style works for finance, information and statistics and research presentations.

Get started with presentation templates

It can be very challenging to build your own presentation from scratch which is why many creative design agencies like PitchWorx provide you with professional presentation templates to work with. You can implement all kinds of design principles on them so that they aren’t on the text-heavy side. The best part of the templates is that you can edit them easily and get a professional-looking presentation without any skill in the design field.

Use the 10/20/30 PowerPoint rule

This method was propagated by Guy Kawasaki of Apple and it has stuck because of its functionality. It says that an ideal PowerPoint presentation should have about 10 slides, should not be more than 20 minutes long and the font size should be no less than 30 points. This is a golden rule that will help you form the basis of all your presentations.

Your presentation should revolve around a central message

The audience can be easily overwhelmed with an abundance of data and text. A presentation isn’t supposed to tackle one complex idea after another. This is why it is important to identify a central message that you want to send to your audience and then design your presentation around it.

A strong presentation outline will keep you focused

Look at the presentation outline as a roadmap. With a strong outline, you’ll make sure you’ll check all the points you’re supposed to cover and not derail. Let’s see an example of a presentation outline made for investors.

• The introductory statement.
• Value proposition and vision
• Monetary profit
• Cash flow
• Investors and their investment
• Thank you and a round of questions

This is a basic presentation outline that will help the presenter know exactly what he has to say without spending too much time on one slide and stretching over the time limit.

6 reasons why branding is essential for your business

 

Branding gives a business, small or big, a credible voice. It gives it a sense of purpose that acts as a roadmap to define the proprietor’s role in the business. Far from the common assumption of branding being just the logo and colours, branding includes everything a business does. In totality, it is what your customer experiences and how he perceives about your business. Branding is so important to an organization because it can showcase everything it stands for. Let’s read in details as to why branding is so important for your business.

Branding design makes your intent clear

Branding allows you to make a bold statement of everything you have to offer. It tells the audience that you are going to keep your promises. It is important that the statement and the delivery go hand in hand otherwise audiences will be quick to notice the gap between the two.

Branding moves away from mundane transactions

Branding moves away from the norm of a business transaction ending once the purchase is made. It incorporates a follow up. It allows for the following questions- where the quality of the product up to mark? Did the product serve its purpose? Was the customer’s experience good? Branding is all about aligning your marketing strategies with your business objectives.

Branding services allows you to stand out from the competition

It is important that no business, small or big should think about competing only at the local level. With path-breaking technological developments, the world is your playground for business opportunities. Branding allows you to cater to a universal audience and allows you to grow so you can outdo competition not just at the local level, but at the global level too.

Branding gets the cash flowing in

The hustle-bustle of today’s world makes it difficult for people to take interest or spend time getting to know a brand. To make sure that people remember the name of your brand when they hit the store, branding is essential. Branding design helps with brand awareness, gives a credible face to the company, earns the customer’s trust and engages with them. Branding helps with marketing and social media communication and together with they drive traffic to your business.

Branding makes your business humane

Branding can build upon the power of emotions to influence the purchase decisions of your buyers. Thousands of advertisements have shown us that when the logic fails, emotion prevails. Branding allows you to connect with your target audience through concepts, ideas and stories. When it comes to securing brand loyalty, logic seldom works, which is why branding allows a business to present an emotional statement through engaging storytelling.

Know how a website design company works

 

It’s high time your website stands out from the competition. Old, low quality and outdated websites are things that a lot of companies grapple with. This can lead to a severe loss of leads because customers prefer shifting to sites that have an appealing face value. This is why you need a website design company to help you with professional website design. Let’s see what goes on in a website design company.

Four separate departments

The design department- This department makes sure the graphics and layouts are in place.

The developing department- This department makes sure of programming the site.

The marketing department- Looks after the content of the sites, at business goals and whatsoever analysis has to be done.

IT department- It does the job of webpage hosting.

How to get your website tailor-made?

Consultation

Here the website design company meets with the client and gives him a briefing about what they exactly do. The client then makes the company understand what his venture is all about and what he requires on his website

Proposal

A proposal is drafted by the website design company where an outline is made according to the specifications and needs of the client and then an estimate of the costs are given to him.

Developing

After the budget and the website design have been finalized, a contract is signed after which the website design company proceeds to create your site, after buying your domain name, making email accounts and purchasing web hosting. The last bit is the launch where your website can finally run.

What a website design company can do for you

• Determining the goals, client requirements and providing an overall estimate of how much money will be required for your website.
• Creating visually appealing graphics, along with designing fonts, layouts, style as well as the right colour schemes and right markup.
• Making the database for the sites, debugging problems and hosting the site.
• Redesigning sites for new clients and existing clients.

Factors to consider

The years of service- This criterion allows you to determine how successful and stable the company is.

Clients- The more the number of diverse clients, the better the overall understanding of the website design company.

Website design portfolio– This helps you to understand the quality served by the company.

A lot of work goes into creating a simple webpage.  A website design company works hard to create a professional website and makes sure it runs smoothly so that you can take a step back and focus on running your business.