Learn about the different ways you can use motion graphics animation

Motion graphics animation has become a huge part of the digital marketing industry. The reason motion graphics is so popular is that it constantly proves its effectiveness and how versatile it is. If you have the budget, the time and you know how to communicate, you can create a number of things. Let’s look at the different ways you can use motion graphics animation.

Explainer animations

This term covers a wide variety of animated video content. If you’re trying the tell a message or you have a great story about what made you start your business, you can give explainer animations a try. It might have come to your notice that we often explain the same thing to every potential client. By incorporating motion graphics animation in explainer videos, you can use the same video repeatedly to attract more business and make your brand entity unique.

Video overlays and titles

Motion graphics is the best way to enhance video content on your website. You can improve your basic generic titles with branded and custom animation that can make the content distinctive, engaging and memorable in the long run. You can always add more graphic overlays to draw attention to the important bits. Motion graphics animation allows you to increase the information density of your video content without it looking too preachy.

Social Media Content

If you’re looking to stand out in a sea of tweets, posts, messages and snaps, you need custom motion graphics animation which can help you get better ROI on your major branding efforts. You can also try animated GIFs. These can loop indefinitely; they’re quick to load and are also extremely popular. Motion graphics animation also works well for 10-second video posts with sound.

Event invitations and logo animations

Motion graphics animation videos can showcase the style, mood and information about any upcoming event, in the form of a short animation that can easily be posted on social media or linked to emails. You can spice up your website with the help of logo animation. An animated logo is a great way to attract and retain customer attention.

Expo Booth

Most basic conference booths at expos have business cards and brochures placed on a display table. On the other hand, booths with TV screens that show dynamic and fun animation are usually packed full of people. This is because when you incorporate video with a saleable item you spark more interest. Here, you can even make a cheaper motion graphics animated video without the audio so that it can be deciphered at the din of a high attendance event. Most importantly, the script of the video needs to be cohesive to sustain without sound.