Identity of a business is very important in determining how it fares in the market. This is why both large and small businesses must understand the details of both brand identity design and corporate identity so that the company can be globally successful.
What is the brand identity?
Brand identity is how a customer perceives and relates to a product or service. This identity is specifically developed by the business owner. When it comes to creating a distinguishable brand identity, differentiation from similar-looking products is the key to success.
What is a corporate identity?
Corporate identity is similar to brand identity, however here the perception isn’t limited to a product, idea or service but extends to the entire company. A single business has one corporate identity which can branch into numerous brand identities.
Understanding the difference
Visual appeal
Both brand and corporate identity are linked because both come under the same umbrella. Both are made up of logos and imagery. However, visual information is more important in brand identity than in corporate identity design because that is what the customers see on a daily basis and retain.
Importance
Both brand and corporate identity are important for a company. They tell investors why they should work with a particular company and make customers understand why they should purchase it. Brand identity appeals to markets and retains a loyal client base which in turn helps in building up the corporate identity of a business through regular revenues.
Development
A marketing agency is responsible for the brand identity of a product or service. Most customers develop their perception of a company based on just one or two products, making brand identity crucial.
On the other hand, a company usually assigns one marketing agent each to a product, service or an idea. Together, they create a strong unified corporate identity that matches the vision, goals and philosophies of the business.
All in all, brand identity unifies the goals of corporate identity.
Concept
Brand identity helps in creating an emotional relationship between a business and the customer. The logo, design and packaging are all part of brand identity. They make a product relatable and establish an emotional relationship between the brand and the customer. On the other hand, corporate identity is how a business looks and feels. It’s mostly for the insiders of a company, investors and the people who want to be closely attached to the company.