Brand awareness is a strategy to keep target customers aware of a brand. Companies need to keep pushing their branding design campaigns so that loyal customers don’t forget the brand. Gone are the days when building a brand awareness campaign meant spending millions of dollars on traditional advertisements. Let’s look at some of the new brand awareness campaign strategies
Industry-related hashtags
Hashtags are imperative to drive exposure to social media. You can use branded hashtags to specifically target sales for your company or you can use unbranded ones that pertain to your industry.
Branded hashtags need a campaign of their own to become popular, but once they do, a large number of people begin to get aware of your brand. Contests are a great way to promote branded hashtags. Industry-related hashtags are easy to use. They allow for conversation around your brand and help you get associated with your famous counterparts.
Complementary partnerships
A good way to build brand awareness is by partnering with companies who already have a base of customers that make up your target audience. Complementary partnerships mean partnering with businesses that sell products complementary to what your business is selling. For example, a shampoo brand will partner with soap and body wash brand to use each other’s target audience and accomplish a goal together.
Guest blogging
Guest blogging needs to be done actively and on a regular basis to get significant exposure for your brand. Start running sponsored posts on popular sites that will allow for a mention of your brand. The more you get published with the name of your brand the better it is your brand design. Look for sites that will allow you to have an author bio at the end or at the beginning of a post.
Start your own podcast or partner with podcasters
Millions of people around the globe listen to audio podcasts on a monthly basis. There are numerous podcasters who have a loyal base of listeners and you can partner with them. People who listen to podcasts want to learn new things or get entertained, hence a sales pitch must be introduced very subtly and should provide value to the listeners.
Using videos in your brand awareness campaign
Video consumption makes up most of the internet traffic, which is why more and more companies are incorporating videos in their brand awareness campaigns. You can use video distribution services to put your branded videos on different publications. A lot of companies these days are using animated explainer videos so as to make audiences understand their brand offerings as quickly as possible.