Learn about different kinds of animated explainer videos

 

 

Now that you have decided to put an explainer video on your website, you need to ask yourself, which one would work well for your business? If you’re new into the various styles and kinds, this article is for you.

Animated videos can be broken into numerous styles. This is because target audiences are different everywhere, each topic needs a different kind of an audience therefore a different style of video making. Let’s read more about the styles.

Screencast videos:

In monetary terms, this is the cheapest.  It works very simply. It showcases how your service/product works with the help of a smartphone or a computer screen. Educational campaigns use this style of video a lot and so do the numerous ‘try before you purchase’ campaigns. These videos are normally longer than the other kids because they are explanatory in nature.

Character animated videos:

Character animated videos, also known as cartoon-style videos are one of the most requested styles. This is because they are custom designed which allows them to get the personality factor and emotion to the whole brand. Such videos are catchy and are enjoyable to watch as well.

The most important aspect of such videos is storytelling. In such videos, the main character can represent your brand and goes about solving issues with the help of the services/products your brand offers. This makes character animated videos a great business to consumer tool and business to a business tool for brands.

Motion graphics:

This is a complicated animation. Motion graphics give life to graphic design with the help of animation. This style uses numerous complex graphic elements to get a message across. This approach works great for startups and people in the technical or financial industry. With motion graphics videos, you get both engagement and brand strength. Motion graphics gives the opportunity to turn the traditional style by adding 3D elements for a more sophisticated look to the entire package.

How to incorporate minimalistic designs in your PowerPoint presentation

 

 

Minimalism is a concept that looks at objectivity and simplicity. To put it better, it means ‘less is more’. When a person looks at a minimalist design put out by a Presentation Design Company, he or she sees the brand for what it is and nothing else. It shows that a brand isn’t trying too hard. However, this by no way means that effort and hours have not been put into designing the elements of the design. To break it down further, A minimalistic design just aims to be clear and simple for the audience in a way that only the bare elements and essentials remain to deliver a strong impact. It is all about going back to your basic roots and getting clean fonts, less color, proper layouts to guide the eye, spaced out images and a lot of white space. Know how to incorporate minimalistic designs in your PowerPoint presentation.

It’s simple. Going ahead to transform your big bold designs into minimalistic ones do not really have to be that scary. Given below are guidelines as to how you can do that.

Always plan your slide content

To achieve a minimalistic visual presentation, you must always plan out your content.

• It’s always great to have just one point or a key takeaway on your slide.
• It should be powerful and something the audience can absorb.
• More information pertaining to the point can always be delivered via speech.
• Pausing for the audience to read what is written in your presentation can be a very awkward situation and unprofessional. Your slide needs to be impactful and to the point.

White Space

A very important aspect of minimalism is space. Contrary to what we’re fed about having every inch filled with information, minimalism talks about white space as important as any other element like words or an image. White space gives the audience a chance to digest facts and breathing space.

Getting a content layout

Once you get your content ready and decide your white space, you get to the next step and that is getting a PowerPoint Presentation Design Company on board or your designer to draft the layout according to the grid layout in PowerPoint. This will give a very organized touch along with a harmonious feel to the entire slide.

Animated explainer videos that appeal to the audience

 

 

Animated explainer videos are short marketing videos that explain your product or service well. Here are the types of animated explainer videos that appeal to the audience.

Motion Graphics
Motion graphics is an animation style that is engaging. It creates an illusion of motion to depict abstract messages. Such animated videos can be added to be with2D animation or cartoon animation to make the messaging clear to the audience.

Character Animation
Character animation videos explain your product in a storytelling format. Infused with loads of emotion and personality, they are visually compelling and explains the communication in an effective manner. Character animation is recommended for small businesses and start-ups because they help in building trust among your audience.

Whiteboard Animation Videos
Whiteboard animation uses the illustrator’s hand who draws the story onto the white background. This video style is known to be the cheapest animated explainer video. Such types of videos can be used for explaining complex communication in an engaging and easy way.

Live-Action Videos
Live-action videos involve the recording of still or moving objects. Such type of videos is expensive than any other type of animation. These are also difficult to edit. Companies who want to shoot the real locations and experience can create live-action videos for their business.

Screencast Videos
Screencast videos are created with a digital recording of a computer screen that depicts the guide to the program usage, website, software, and more. These types of videos are low-budget videos They are a very low-budget type of video that talks about educating.

How video animation can enhance your brand

 

 

With thoughtful messaging, animated videos are engaging and communicate the right messaging to the audience. With animations shared across multiple social media platforms, it is now a powerful aid to any marketing campaign. Here are some insights to how video animation can enhance your brand.

Powerful communication tool
Video animation is the art of storytelling. To bridge the gap between your brand and audience, a story with thoughtful messaging is required. With videos, you perceive the visual message 60,000 times faster than text, as 90% of the information transmitted to the brain is through visuals. So, to empathize with your story and connect with the audience, video animation is the key.

Increase conversion rate and search traffic
Animated videos help in boosting your online presence. By having an animated video on your website’s landing page conversion rate may increase by 80%. The higher the conversion rate, the more will be the sales. Also, animated explainer videos generate quick and higher SEO results. With continuous activity, organic search traffic may increase by 157%.

Cost-effective
Animation videos are not only captivating, but the cost of production is lesser than live-action videos. When you neglect the casting, articles, set, and other requirements, that is where imagination pops in. Within the scope and costing, visually impactful 2d animated videos can be created.

How to incorporate Animated Videos in your social media strategy

 

 

Animated videos are a powerful marketing tool as it may help you get maximum reach and engagement via views, likes, and shares. Vision is the most assertive sense as it takes up your brain’s resources with visual information faster than text. Here are some pointers that you should keep in mind while incorporating Animated Videos in your social media strategy successfully.

Keep your videos short

Short videos are easy to comprehend and keep the viewers hooked to it. Keep your explainer video short and entertaining that catches the eye of the viewer from the very first second. With these videos, you can perform tremendously well on social media channels.

Keep the autoplay in your mind

Keep the first frame of your animated video visually impactful as it is the first thing that grabs the attention of the viewer. As the videos start playing in the news feed automatically and silently, they should be compelling that attracts the viewer’s attention without the sound. Make your 2d animation work like a miracle!

Use different types of videos

Before posting, you must understand the social channels. For example, YouTube is for informational content while Twitter is great for engagement. Therefore, to get the maximum reach and engagement on your 2d explainer video, use different types of videos for different channels. Experiment and see which type works best for your marketing strategy.

Top Social Media channels that should be considered in content marketing

 

 

Content marketing is one great strategy that helps to boost sales and scale-up ROI. But what necessary is to know the top social media channels that should be considered in content marketing to determine how sales and campaign results pan out. Here are the content marketing channels that your creative design agency needs:

Facebook

Facebook is the ultimate communication hub for businesses and helps to connect instantly with the customers. By connecting with the audience, they lead to discussions followed by lead to referrals for your business. To begin this, you can start by creating your business page on Facebook to voice out your presence to the audience. You can even advertise your products via the Facebook messenger app or by paid campaigns which helps to reach a wider audience.

Twitter

With Twitter, you can post tweets, share and promote ad campaigns to customers through Tweets. To get maximum engagement, tweeting two to three times about the same communication proves to be an effective strategy to boost sales. But make sure every tweet must be unique and engaging. With 2000% more engagement than Facebook, Twitter connects organically with the wider audience. To share links through Twitter, you can use link shorteners such as TinyURL and Bitly.

Instagram

On Instagram, you can share images, post videos and engaging content in a visually compelling way. People tend to connect more when any information is presented visually. To make your communication reach to a wider audience, you can run ad campaigns on pages, posts, or videos. Along with this, know that hashtags play an important role when you post on Instagram.

Pinterest

Pinterest is a gateway to a creative advertisement. So, if you are a creative agency and have a creative portfolio to showcase, Pinterest is your go-to social media marketing strategy. To have a maximum reach use long-phrase descriptions about your products and use hashtags for marketing.

How animated videos can be the marketing strategy for medium and small players in the market

 

 

A marketing strategy is made by keeping in mind the audience. But with the huge audience, it is imperative to have an idea that catches the eye and doesn’t fade behind the screen. The struggles faced by medium and small players in the market to step up the game are real. Some of the reasons can be lack of funds, team size and involvement, outreach and online presence, and more. To beat this, animated videos can be the marketing strategy for medium and small players in the market.

With digitalization, the spread of words through digital mediums is more effective than any other traditional method. Traditional marketing mediums like pamphlets, newspaper advertisements, and other sources had limitations as it was limited to a smaller audience and ranged to a particular region. With the advent of technological advancements, it got linked with all other sectors and spheres which created a butterfly effect and paved a huge scope. With easier access to the internet, smartphone users are also increasing. It is basically helping people to connect with the world.

The technology wave has also hit the marketing sector by replacing traditional marketing with digital marketing. Animated videos are the new marketing strategy as it solves the limitations of traditional marketing. They are visually appealing, cost-effective and have a global outreach. With a short-animated video, you can convey your message you can easily intrigue the audience to your brand or product.

To get an animated video for your business, contact PitchWorx. PitchWorx creates animated videos or live videos that are crafted with thoughtful messaging. With the creative design team, they understand your business and deliver the right type of video as per your approach. Be it for a product, a new venture or for anything that’s tough to explain to your target audience, they do it all.

Reasons why you should work with a graphic design agency

 

 

 

 

After setting up your business, the next step is to attract and retain loyal customers. To reach them the key is to attract them to your business. This can be done with eye-catching graphics and for which you will need a graphic design agency. Here are other reasons why you should work with a graphic design agency:

You want a unique crafty design
A graphic design agency helps you with developing visually compelling graphics for your company that will keep your customers engaged. They will help you stand out from the competition by giving you a one-of-a-kind brand image.

Saves time
When you work with an agency, your budget is effectively spent on designing graphics from a professional so that you can focus on making your business profitable. Doing the design work internally may result in errors during the final printing phase but when you hire a graphic design agency, the professional will solely devote his time to your project. This results in a much faster turnaround without any errors.

Consistency
A professional graphic designer will make sure your graphics have a consistent font, spacing, sizing, and colors. When choosing a graphic design agency for your work, research properly and hire the one whose work you have already seen. This is because you will stick with the same designer for all your future projects.

Customers notice
Consumers are not oblivious when it comes to designing, they can easily spot the difference between an amateur and a professional design. This gives customers confidence as it portrays the company as competent.

Graphic design is an essential element for any business as it can make all the difference when it comes to gain and retain clients and customers. Working with a graphic design agency may look costly, but in the long run, it will save you and your business valuable time and money.

Know the objectives of a Graphic Design Agency

 

 

A graphic design agency creates visual communication collaterals such as logos, marketing materials, and advertising. A design agency works closely with its clients beginning with identifying their business objectives, creating strategies and later implementing them with a wide range of designs. They seek to build long-term relationships with their potential clients by helping them reach their objectives. Let’s dive in to know their core objectives:

Nuts and Bolts of Design
A graphic design agency analyses its client’s business to understand their communication barriers and then work closely on the strategies to solve the glitches. They create visually compelling graphics that meet the client’s strategic intent through multiple media channels. They make use of elements like fonts style, color, photography, illustration, animation, shape, and texture in the creation of graphics.

Creating Value for Clients
Agencies create effective communications that add value to the client’s business and its brands. The core objectives are to create a competitive advantage for the client in today’s hyper-competitive and dynamic business environment. Designers plan and execute valuable strategies with their clients to make them stand out.

Ethics and Quality

Graphic design agencies are committed to business practices and ethical standards that are in compliance with the industry standards and serve them better. This commitment from graphic designers enhances the understanding of the effectiveness of good design in the contemporary world.

 

 

 

How to make your power-point presentation effective

 

Power-point presentation is an inevitable part of any business. You cannot think of surviving without having the knack of presenting them in the market rife with competition. So, let us explore ways to focus on tips to create an effective and visually impactful corporate presentation.

Sort-out the content

First thing first, sort out the content of your corporate presentation. Be clear about the beginning, middle and end of the content. Avoid jumping from one topic to another and intelligently group the information as it is the story you are going to narrate to your clients. Declutter information and organize with the starting and the end in the mind.

One point per slide

Killer presentation is what everyone is looking for. But for that, you need to have a strategy. Make sure that you organize the slides and express one point per slide. This way you would eliminate a lot of non-crucial information and will be able to focus on important points only.

Words with picture

‘A picture is worth a thousand words’, you must have often heard or read this phrase. But the question is that how can you use it in your presentation? The idea is to reduce the usage of words. Too many words make the narrative of your presentation often boring and cumbersome for the client. So, take the liberal use of animated pictures to express your content. Don’t just stick to words and words alone.

Bring in visuals

Research has time and again confirmed that clients feel more engaged when information is presented visually. That is where animated videos come handy. Either animated video or explainer video can do the trick for you. With their help, you can explain otherwise a piece of lengthy information within a few minutes. Videos made interestingly are more engaging and attracts the attention of the client, as well. If you are looking for any of these services, PitchWorx provides services like, presentation design services and animated explainer video services that turn heads.