With thoughtful messaging, animated videos are engaging and communicate the right messaging to the audience. With animations shared across multiple social media platforms, it is now a powerful aid to any marketing campaign. Here are some insights to how video animation can enhance your brand.
Powerful communication tool
Video animation is the art of storytelling. To bridge the gap between your brand and audience, a story with thoughtful messaging is required. With videos, you perceive the visual message 60,000 times faster than text, as 90% of the information transmitted to the brain is through visuals. So, to empathize with your story and connect with the audience, video animation is the key.
Increase conversion rate and search traffic
Animated videos help in boosting your online presence. By having an animated video on your website’s landing page conversion rate may increase by 80%. The higher the conversion rate, the more will be the sales. Also, animated explainer videos generate quick and higher SEO results. With continuous activity, organic search traffic may increase by 157%.
Cost-effective
Animation videos are not only captivating, but the cost of production is lesser than live-action videos. When you neglect the casting, articles, set, and other requirements, that is where imagination pops in. Within the scope and costing, visually impactful 2d animated videos can be created.
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