Know the objectives of brand awareness

 

 

As a business, it is important to identify the goals you want to fulfill with your brand-awareness campaign. An outline helps you with your content, distribution channels and helps you accurately identify your target audience. Knowing the objectives and goals of your company’s brand design awareness strategy will help you track its progress. Let’s look at some of them.

Increasing web traffic

A very important objective for any brand awareness strategy is to have increased web traffic. If you’re looking to build an online presence and want people to read your blog, company announcement and product pages, you can’t do it without substantial web traffic. This can only be created by constantly posting related articles about a topic. This strategy will make the visitor click on your next article after finishing one, thereby staying on your website for longer.

Promoting products

Brand awareness is key to let the world know about your products. Overall, it helps in building a general and basic knowledge of your brand. Once you have a targeted strategy in place along with good content, you can drive people to your website with posts and offers to try samples of your products.

Improving reputation

Branding design is a blessing when it comes to building brand affinity. A lot of times PR mishaps take place, leading to blowing in the company’s image.  This might cause the customer’s loyalty to waver. Thanks to brand awareness you can shift the conversation in your favour by sharing customer testimonials, positive news and facts and information for customers and get them to stay.

Becoming a thought leader

By establishing your business as a thought leader in your given industry, you choose not to get into the rat race of creating online noise and take the softer approach to make your brand known. With this strategy in place, your brand will become a resource of information and insights for all kinds of customer problems. Customers who didn’t know about your products will find answers to questions about recent trends and other data on your website.

Increasing leads, purchases and sign-ups

Brand awareness is said to be the first step inside the marketing funnel. To reach all your performance marketing objectives you need brand awareness campaigns to drive people to complete specific actions like signing up for your newsletter, buying a product or even downloading an FAQ eBook.

To conclude

If the idea of starting out is overwhelming, remember that brand awareness campaigns are never foolproof from the beginning. It can take years to perfect branding design schemes and there are always opportunities to use content discovery platforms to reach your target audience.

5 tips to create a brand awareness campaign

 

Brand awareness is a strategy to keep target customers aware of a brand. Companies need to keep pushing their branding design campaigns so that loyal customers don’t forget the brand. Gone are the days when building a brand awareness campaign meant spending millions of dollars on traditional advertisements. Let’s look at some of the new brand awareness campaign strategies

Industry-related hashtags

Hashtags are imperative to drive exposure to social media. You can use branded hashtags to specifically target sales for your company or you can use unbranded ones that pertain to your industry.

Branded hashtags need a campaign of their own to become popular, but once they do, a large number of people begin to get aware of your brand. Contests are a great way to promote branded hashtags. Industry-related hashtags are easy to use. They allow for conversation around your brand and help you get associated with your famous counterparts.

Complementary partnerships

A good way to build brand awareness is by partnering with companies who already have a base of customers that make up your target audience. Complementary partnerships mean partnering with businesses that sell products complementary to what your business is selling.  For example, a shampoo brand will partner with soap and body wash brand to use each other’s target audience and accomplish a goal together.

Guest blogging

Guest blogging needs to be done actively and on a regular basis to get significant exposure for your brand. Start running sponsored posts on popular sites that will allow for a mention of your brand. The more you get published with the name of your brand  the better it is your brand design. Look for sites that will allow you to have an author bio at the end or at the beginning of a post.

Start your own podcast or partner with podcasters

Millions of people around the globe listen to audio podcasts on a monthly basis. There are numerous podcasters who have a loyal base of listeners and you can partner with them. People who listen to podcasts want to learn new things or get entertained, hence a sales pitch must be introduced very subtly and should provide value to the listeners.

Using videos in your brand awareness campaign

Video consumption makes up most of the internet traffic, which is why more and more companies are incorporating videos in their brand awareness campaigns. You can use video distribution services to put your branded videos on different publications. A lot of companies these days are using animated explainer videos so as to make audiences understand their brand offerings as quickly as possible.

Learn how to build online brand awareness

 

Brand awareness is seen as one of the most crucial aspects of marketing. With it, you can reach a number of potential buyers who will not only help in the buying process but also the decision making and research process.

The digital world is full of possibilities to help you build and establish online brand awareness. Let’s look at some of them.

Create shareable infographics

Infographics is a widely used shareable content format. This content format is easily consumable, visually engaging and more interesting than a regular article. It’s a fact that the human brain is capable of processing visuals 60,000 times faster than plain old text. With content like that you’ll get more shares which will help you expand your limited follower base.

Use user-intent related keywords to improve SEO

Search Engine Optimization can be intimidating but once you get the hang of it you will be able to build online brand awareness. Start by researching important keywords being used by target audiences to look for companies. There are many online tools like Moz Keyword Researcher and SEMrush that help in finding keywords related to different industries. The cluster model post where you incorporate keywords in your title, body and images is a widely used format to get placed on top of search engine results.

Start an online referral programme

Many companies have taken to online referral programmes where they offer their customers a discount when they refer to the company’s product to their family/friends, who in turn also get a discount. An online referral programme is a great way to win your audience’s trust because instead of an unknown face, trusted friends and family become their source of brand design awareness. When it comes to trying out a new product, word of mouth from trusted sources is very important and referral programmes help with that.

Broaden your organic social media presence

Before you jump on the paid social media brand awareness bus, it’s important to build your organic social media presence. This comes from creating quality content that taps into the audience’s emotional capacity. A good way to do this is by holding social media giveaway contents where you gain new followers by asking your existing followers to tag, share and re-post your content for a chance to win the giveaway contest. This way people who aren’t familiar with your branding design know about you.

Get yourself a brand voice

Developing a voice for your brand can make it sticky in the minds of consumers. It can be smart, emotional, and sentimental or funny- anything that fits your brand image and makes it memorable. The brand voice goes a long way to create brand awareness because once the slogan or catchphrase sticks, your audience will be reminded of your time and again.

How to create brand awareness

 

 

For a company to thrive, it is very important that people trust it. Trust comes from knowing the brand and using it enough to get familiar with it. To reach this target, branding awareness is essential. Let’s look at how you can create brand awareness.

Use the help of influencers to help display your product

Most brands nowadays work with influencers to drive sales and increase brand awareness. Influencers usually have a well-established audience that not only knows them, but they actually listen to them and trust them. When these influencers talk about your brand with their audience, you will see fast growth in your reach. The power of influencers is so big that a company like Ilonick, that sells art decor for office and homes, works only with influencers on social media. You can also sponsor influencer events, videos or any aspect that fits your brand.

Branded packaging

The way you present your product to your customers is important. Rather than it being just another product, your offering must look special and should stand out. Hire a creative design agency that will help with custom packaging that can enhance the customer experience to make an ordinary product feel like a gift. To create an emotional connection with your customers, you need to get the first step- the packaging, right. The packaging should tell a story and should be unique enough to distinguish your brand from marketplace competitors.

SEO research

SEO determines your power when it comes to pitching saleable ideas to prospective buyers. This is why researching SEO strategies related to your service/products is extremely important to increase brand awareness. Many online tools help with providing keyword research related to your business. If you want to survive in the online world, your company should be amongst the top names in the search engine results and that can only happen with the implementation of strong SEO strategies.

Step up your social media game

Instagram speaks in pictures and a picture is worth a thousand words. It is a great tool for branding design to reach out to their consumers. Consumers can share their experience of a product/service on their handles and your company can repost it, inspiring other users to do the same so that they can get featured on your page. Like Instagram, Facebook too increases brand awareness and also builds a community. Twitter, on the other hand, is a platform where you can interact with people who are already tweeting about your business. For brand awareness, it is essential that the company responds to mentions of its brand with informed hilarious replies that will make the brand memorable.

Why do you need a unique brand identity for your business

 

A strong and unique brand identity is extremely important if you’re looking for a way to build your reputation from scratch. Unique brand identity projects your values, attracts your clients and most importantly makes your brand your business identity and your company’s most valuable asset. Let’s look at this in details

Your company looks established

When your prospects keep seeing your brand on social media and websites, they look at you as a company worthy of their money. A unique brand identity creates established looking company that radiates quality. Meaning, you can expect your audiences to pay more.

Builds a brand around your business

A unique brand identity means an identity that’s bigger than your personality. The purpose of branding isn’t for you to become a public figure but is to develop a name for the company which can only happen if you and your brand identity are two separate entities. A unique brand is devoid of any single person’s personality unless you want to keep it small.

Loyalty and trust

Your worth in the market place will never be established if you can’t portray your values to your customers. Without values, an emotional connection between your brand and your customers is impossible. To accomplish this task, you need a unique brand identity that builds a long term relationship and creates customer loyalty.

Shows that your brand is stable

Your company can be the oldest or the most experienced in your field of work and yet it can be ordinary. But with a unique brand identity, it can portray the image of a company that’s here to stay. A well-defined identity gives a sense of security to the people who see it on an everyday basis. You can do this by putting out clear messages and maintaining a sharp image.

People remember your business

Unique brand identity makes your business memorable. Using discount coupons, catchy taglines, offers, out of the box advertisements, all these items are very important to create a memorable experience for customers, so that even when they look at something similar like your product in a shop, they are immediately reminded of your brand.

 

Shows that you take pride in your brand

An owner who takes pride in his brand exudes commitment. It shows that he is committed to delivering on his promises because he is driven towards success. In today’s day and age customer loyalty and customer service is a must for a business to gain their audience’s trust.

How a presentation design agency makes life easy

 

Human beings are visual learners, they are all programmed to respond to imagery. This is the reason why eye-catching PowerPoint presentations design work wonders. A presentation design agency can help in a number of ways:

• It allows you to present your ideas more effectively. 
• Allows you to be remembered 
• Gives your presentation a professional look.
• Gives you a chance to feel confident presenting material you believe in. 
• Convinces people to understand your way of thinking. 

Let’s read this in details: 

Elevating your message 

How you put forward your message to the audience is important and so are the visuals. Your brand is built on choice of colors, imagery, typography among a number of things. A presentation design agency keeps this in mind while designing your presentations. They use scientific reasoning to make slides memorable by considering attention spans and retention rates for different topics. 

Conveying your message 

A lot of people find it difficult to convey their ideas. A storm could be brewing up in their brains but what the audience sees is a mere drizzle. Presentations are particularly hard because it requires time and a certain amount of comfort with the software. A presentation design company has numerous tricks up their sleeves to make sure the presenter’s story shines with information that matters and zero clutter. 

Understanding your goals 

A presentation design agency knows that the purpose of a presentation is an outcome, where the end goal can be anything from closing a deal with the clients, getting new ones, more exposure to selling your products better, convincing your teammates of a new idea.

A creative design agency gets into your head to understand your business better. They ask you about how you want the audience to look at you after this presentation, what it that you want the audience to is do after this, what are the key takeaways etc. 

Overall

A presentation design agency helps you save a lot of money, time and resources. Making presentations on your own will make you the jack of all trades and the master of none. It’s important that you focus on your business while someone else works hard on the creative bit for you and delivers clear outcomes that engage your audience

How to design a compelling presentation

 

A lot of us have sat through bad presentations and some of us have even given a few. There’s a bad presentation pattern- they’re really long, crammed full of text and without visuals. Even if there are visuals, they do nothing to support the presentation. Designing a compelling presentation is not as hard as it seems. Let’s see how you can make one

Use different page layouts to retain your audience’s interest

It often happens that with page after page of the same layout, your presentation becomes boring. Shuffle up the layout and get the audience interested. Use a combination of icons, text and images to add variation in your style. This style works for finance, information and statistics and research presentations.

Get started with presentation templates

It can be very challenging to build your own presentation from scratch which is why many creative design agencies like PitchWorx provide you with professional presentation templates to work with. You can implement all kinds of design principles on them so that they aren’t on the text-heavy side. The best part of the templates is that you can edit them easily and get a professional-looking presentation without any skill in the design field.

Use the 10/20/30 PowerPoint rule

This method was propagated by Guy Kawasaki of Apple and it has stuck because of its functionality. It says that an ideal PowerPoint presentation should have about 10 slides, should not be more than 20 minutes long and the font size should be no less than 30 points. This is a golden rule that will help you form the basis of all your presentations.

Your presentation should revolve around a central message

The audience can be easily overwhelmed with an abundance of data and text. A presentation isn’t supposed to tackle one complex idea after another. This is why it is important to identify a central message that you want to send to your audience and then design your presentation around it.

A strong presentation outline will keep you focused

Look at the presentation outline as a roadmap. With a strong outline, you’ll make sure you’ll check all the points you’re supposed to cover and not derail. Let’s see an example of a presentation outline made for investors.

• The introductory statement.
• Value proposition and vision
• Monetary profit
• Cash flow
• Investors and their investment
• Thank you and a round of questions

This is a basic presentation outline that will help the presenter know exactly what he has to say without spending too much time on one slide and stretching over the time limit.

Things you should know about animated videos

 

Animated Explainer videos are very versatile. They are basically short videos that are made in a way so as to deliver a brand message. Their versatility comes from the fact that they can be in any form be it digital drawings, claymation or hand-drawn. These videos give a chance to brands to be able to communicate their value proposition better.

They allow for better verbal and visual learning

Research shows that a lot of people are slowly becoming visual learners, away from the verbal and bimodal mode. A script instead of being read can be turned into a compelling animated video. This will really help because it offers verbal as well as visual cues. People tend to retain more than 50% of information with verbal learning cues through a visual medium.

No scope for confusion

A webpage can be really confusing for the audience if not presented in the right way. It can be crammed with lots of flashy animation, pictures and numerous colourful fonts. This can confuse the potential client, some may even forget why they came to your site. The best thing about an animated video is that all these cool ideas can be put together to explain a concept better.

They liven up the pitch

Nothing is more boring than a paper pitch. An animated explainer videos can really liven it up. A PowerPoint presentation can distract the audience with a lot of pie charts and words and images. What an explainer video does is, it combines a good script with engaging visuals to grab your audience’s attention, almost immediately. If your service/product is a little complicated, the best way to go is with an animated video.

They shoot up conversion rates

Video Rascal conducted a survey recently and the results said that 85% of the people are very likely to buy a product only if they see it accompanied by an explainer video. An animated video can help budding business owners to keep a tab on the number of visitors on their site who could actually become customers. They keep a track of what the customers are interested in by displaying the number of views.

They help you showcase your personality

There’s one thing that makes a customer come back repeatedly and that is your personality. It is very important for a customer to associate a face with the brand name. It helps the customer to have a sense of trust in both you and your products because it helps to create a virtual connection between you and your products. With the world going into the online business mode now, associating a face with a brand is very important.

How an animated explainer video company helps

 

The amount of variety and options you get when it comes to animated explainer videos can be a little too much at times. There are so many options that sometimes you might not know where to start looking. This is where an animated explainer video company can come to your rescue. With work obligations, it’s always a good decision to leave the burden of making the right choice in their hands. Let’s look at some more reasons.

Great scripts

A great explainer video begins with an engaging script and to have a great story you need a good animated explainer company at your back. Scriptwriters work tirelessly so that the client is satisfied before handing over the project to the designers. Animated video companies are very systematic in this regard.

A range of animation styles

After a great script, you need a compelling animation to make your message work. An animated explainer company is skilled in a number of versatile styles that are tailored to suit your needs and the script. You can choose from any type- be it whiteboard animation, motion graphics, character animation, kinetic typography and 3D and many more.

Value for money

Animated explainer video companies know how to work on budgets especially because they deal with a number of startups that have limited capital. This doesn’t mean that what they deliver is average. A well known animated explainer video company will deliver a quality product that is not just fast but also comes with great service.

Experience

Unless you want to work with an animation video company that has just launched, most creative design companies have years and years of experience creating explainer videos. This translates into clarity and on-time delivery of efficient animated explainer videos. And if you’re not happy with something, most well-known companies like PitchWorx go back and forth to make the perfect animation tailored to your needs

To conclude

If you’re looking for a particular kind of animated explainer video and don’t know how to achieve it,  there’s a high chance that an animated explainer video company will know how to help you. The customer is king in today’s day and age so you will get blazing fast responses, both during and after your project is over. Most animation companies provide revisions free of cost.

How a branding agency helps

 

A lot of companies don’t understand the need to hire a branding agency. There’s a wrong notion that the current internal marketing team can handle building a company’s brand or rebranding it for that matter. Marketing and branding are two very interdependent yet very distinct areas of expertise. Neither one is more valuable than the other but it is important to know the difference between the two so as to not be confused between them.

A branding agency asks the following questions-

• Beyond making money, why are you in this business?
• What are your core values?
• Why do your customers buy from you? Who is the ideal customer?
• Where does your brand stand in the market?
• What is the brand essence?
• How do you keep good on your brand promise?

If you’re struggling to answer any of the questions, a branding agency will answer them for you by further building on it. Let’s see what a branding agency can offer you

An unbiased and strategic perspective

Rebranding needs a strategic and a big picture approach and isn’t something that can be handled by an internal marketing t

eam. In the case of rebranding, it’s unrealistic to expect the internal marketing team to do an objective assessment of the brand they have helped to build or to survey the competitive landscape with an unbiased eye.

A branding agency has the ability to do a strong big picture analysis of the entire organization from an objective standpoint along with bringing the brand to life in the most dynamic way possible.

Cross-Industry Experience

Most branding agencies have been experts in the domain for quite some time. They offer the collective benefit of having worked in a variety of industries. Branding requires a company to have a broad perspective that isn’t just confined to the industry it operates in. Cross-industry experience allows for new ideas to be brought into your brand. This fresh perspective helps brands to meaningfully differentiate from the competition.

Proven and Unique understanding and expertise

Branding agencies provide the best strategy, research, and identity services. You won’t find this working with your internal marketing team or any digital marketing firm. Research is the most important thing when it comes to rebranding. Only a branding agency can identify the opportunities to allow you to position your brand in the best possible way in the competitive landscape for long term success.

Design expertise

The amount of design expertise that is needed to create a powerful corporate brand and identity is something that even a number of graphic designers are incapable of. When you get a branding agency in the board you also sign up for a design team that helps in the creation of a dynamic brand identity that is based on the values of strategy and research. The team usually has experience rebranding dozens of projects before coming to yours.